When it comes to Chinese jewelry, I believe many people will give birth to it? Familiar and unfamiliar? The feeling of. The reason why it is familiar is that this brand is not low in domestic popularity; The reason why it is strange is because its brand-new trademark and image have not appeared in Henan market for a long time.

The gold-lettered signboard of Chinese jewelry is different from other jewelry brands appearing in Henan, and the unique value of Chinese jewelry can be seen from its name. You know, as far as the domestic jewelry market is concerned, it can be used? China? The professional jewelry company with the title is extremely rare, and? China? These two words themselves are the most valuable gold-lettered signs of jewelry brands. What's more, behind the brand of Chinese jewelry, there is a profound central enterprise background of China Jewelry Import and Export Corporation. For decades, Chinese jewelry has been the abbreviation commonly used by Chinese jewelry import and export companies in the domestic and international jewelry industry. Whenever Chinese jewelry is mentioned, people in the industry know that it refers to Chinese jewelry import and export companies. Now Chinese jewelry has become an independent commercial brand with the national prefix carefully built by Chinese jewelry import and export companies for the domestic market, and has completed trademark registration. Not only that, Chinese jewelry has a good brand heritage and history. When it comes to the history of Chinese jewelry, it needs to be traced back to 1985. Before 1985, China Jewelry Import and Export Corporation was not born. It was also in this year that it was transformed from the jewelry department of China Arts and Crafts Import and Export Corporation, a subsidiary of the former Ministry of Foreign Trade and Economic Cooperation. The original intention of its establishment was to develop the jewelry industry in China, which was managed by China Jewelry Import and Export Corporation, and the company's function changed from management to management. At the beginning of its establishment, it mainly carried out the import and export trade of precious metals such as gold and silver, and then listed diamonds and pearls as a kind of goods, which were exclusively operated by Chinese jewelry. Over time, with the adjustment of policies, Chinese jewelry has gradually developed into a large-scale enterprise integrating production, processing, import and export trade and domestic sales in the tide of market economy. From this perspective, Chinese jewelry not only plays an important role in the development of China's jewelry industry as a leading enterprise, but also appears on the international jewelry industry stage on behalf of China. Nowadays, Chinese jewelry not only has branches in Shanghai and Guangzhou, but also has its own production and processing base and training center in Beijing, which has opened a new round of market layout.

A new journey: China's jewelry wants to be laid out in Henan. On the new journey of China's jewelry, Henan is undoubtedly a very important stop, and it is also a stop with high market layout efficiency. According to the information available, up to now, Chinese jewelry has two counters in Zhengzhou, and there are more than 2 stores and counters in the province, covering many third-tier cities in the province such as Gongyi, Gushi, Dengfeng, Ruzhou, Qinyang and Yuzhou, as well as core cities such as Kaifeng and Shangqiu. This data is still increasing, especially in the past two months, Chinese jewelry will soon add more than 1 counters in Luoyang, Jiaozuo and other places. This layout efficiency undoubtedly benefits from Henan jewelers' recognition of Chinese jewelry product system and product concept. As a Henan jeweler who is about to join Chinese jewelry said: As a local jeweler, what I value most is the inclusive product concept and system of Chinese jewelry with oriental heritage as the core. Careful citizens can easily find that as far as most jewelry brands in the province are concerned, their product systems are mainly based on one or two kinds of jewelry. The advantage of this product system is self-evident, that is, it is more conducive to the brand to specialize in one or two kinds of jewelry. Its disadvantage is that for jewelry franchisees, if they need a full range of jewelry stores, they need to cooperate with a number of jewelry upstream merchants, which invisibly increases their difficulty in controlling the purchase channels. China's jewelry product system, which covers gold, diamonds, jadeite and colorful treasures, provides a more convenient purchase channel for these jewelry franchisees. It is precisely because of this that Chinese jewelry is attractive to jewelers in Henan, which makes them full of enthusiasm for the brand of Chinese jewelry. What's more, in addition to the unique charm of the product system, the resources accumulated by Chinese jewelry are also full of unique charm.

in the eyes of the industry, Chinese jewelry has accumulated many incomparable resource advantages in its development. In 1995, the International Jewelry Federation (CIBJO) admitted Chinese jewelry as a member. China Jewellery has become Chinese mainland's only trade representative in this organization, and it is also an executive member of this committee. In 22, China Jewellery became the first member of the Shanghai Gold Exchange, and it can carry out the self-operated and agency business of gold raw materials through the trading platform of the Gold Exchange, effectively reducing the operating cost. China Jewellery is also the initiator, shareholder and director member of the Shanghai Diamond Exchange, which has played a great role in influencing the formulation of national policies. In operation, Chinese jewelry can trade rough diamonds and finished diamonds on its own and on behalf of customers. In the field of product research and development, Chinese jewelry has top foreign designer resources, long-term strategic cooperation with foreign suppliers of high-quality raw materials, and strong advantages in design, material selection and technology; And can provide a variety of special specifications, rare, customized precious metals and jewelry products. In the field of jewelry professional appraisal, Chinese jewelry is supported by Beijing Gaode Jewelry Appraisal Institute. Together, these resources form a huge platform advantage and development energy of Chinese jewelry. Standing on the current node, it is not difficult to get a glimpse that the brand of Chinese jewelry will bloom more brightly in Henan, a market with a large population and huge consumption potential, in the near future.