Recently, I saw a message on the Internet that a girl from a university in Langfang, Hebei Province bought Blue Moon laundry detergent from the Internet. When she opened the package and looked at it carefully, the outer package on it was exactly the same as the blue moon, but when she looked at it carefully, you would find that the name on it was actually the blue moon shell. This scene is really a bit ridiculous.

Daily necessities such as laundry detergent are used every day, so this college girl saw some businesses doing activities on the Internet and bought Blue Moon laundry detergent. In fact, I received the Blue Moon Shell Laundry Liquid, but from the appearance, this laundry liquid is almost the same as the Blue Moon Laundry Liquid. They have the same picture, the same packaging and the same logo display, but they are only used to buy once in the lower part of the blue shell, and the words "one year" are covered on it, so many people may think that this is the Blue Moon brand laundry detergent. Such a big word will make consumers mistakenly think that it is a promotional activity.

This kind of behavior of rubbing big names and rubbing fame is also reflected in many products. In addition to laundry detergent, instant noodles, mineral water, biscuits and snacks, shampoo and so on all have this kind of thing. The customer asked the customer service, and the company's customer service answer also made people laugh and cry. The customer service said that the blue moon shell is genuine, and not only big brands can use it to support the trial. If they are not satisfied, they can return it. This is not a problem for consumers. This is obviously an act of deceiving consumers and hurting the interests of genuine businesses. I have to say that these cottage brands are very courageous. They openly copied the Blue Moon brand and relied on the popularity of the Blue Moon to open their position in the market. But in fact? They don't have full confidence in their own quality.

For these enterprises, if they want to be their own brands, they must be generous in making registered trademarks and playing their own brand names aboveboard, and they will also let consumers choose, and they will not think that Blue Moon Shell is deceiving them. If the Blue Moon brand wants to defend its rights, Blue Moon Shell is likely to face the risk of zero brand value, and high popularity and low price will bring market price chaos.

This also caused the protective color of the knockoffs. Shanzhai products are so bold in the market, mainly because of frequent domestic chaos and weak market supervision and management, which gives these brands an opportunity. Secondly, when many consumers buy such knockoffs, they often have the idea of breaking money and eliminating disasters, thinking that there is not much money anyway. Such behavior also encourages the arrogance of shanzhai brands and gives them opportunities for development. Some genuine businesses also want to protect their rights, but the cost of prosecution is too high, and many enterprises can't afford the high cost of counterfeiting. If market supervision and management can strengthen the regulations that restrict merchants and severely punish cottage enterprises, and consumers should actively safeguard their own consumer rights when purchasing such products, then I believe that cottage goods cannot be sold aboveboard on the platform.