Legal analysis: Trademark evaluation is an act of confirming, valuing and reporting trademarks based on specific purposes, following fair and legal standards and procedures, using appropriate methods, and providing a value measure for asset businesses. Trademark valuation is a type of intangible asset valuation. It has the following characteristics: Reality. It refers to using the evaluation base period as the time coordinate, and evaluating assets based on the market, environment, trademark reputation and expectations at this point in time; marketability means that trademark evaluation is based on a simulated market, based on the trademark market and principal market. Use it as a reference system to re-describe the price attributes of the trademark; the validity of the trademark evaluation results is tested according to market standards; it is predictive. It refers to the potential of the trademark in future time and space to explain reality, such as using expected income to reflect the actual price of the trademark; it is notarized and consultative. Notarization means that the trademark evaluation behavior is independent of the parties involved in the evaluation, and it serves the needs of the trademark business, rather than serving the needs of any of the conflicting trademark business parties. Consultativeness means that the conclusion of the trademark evaluation is to provide professional services for the asset business. The evaluation opinion itself has no enforceable effect.

Legal basis: "Trademark Law of the People's Republic of China"

Article 4 Natural persons, legal persons or other organizations need to obtain trademarks for their goods or services during production and business activities. If you have the exclusive right to use a trademark, you must apply for trademark registration with the Trademark Office. Bad-faith trademark registration applications that are not intended for use shall be rejected.

The provisions of this Law regarding commodity trademarks shall apply to service trademarks.

Article 5: Two or more natural persons, legal persons or other organizations may apply to the Trademark Office to register the same trademark at the same time, and jointly enjoy and exercise the exclusive right to the trademark.

Article 6 For goods that require the use of registered trademarks under laws and administrative regulations, you must apply for trademark registration. Products without approved registration may not be sold in the market.