The automobile manufacturing industry in the United States is very developed, among which General Motors Company, Ford Motor Company, and Chrysler Motor Company are all world-famous automobile manufacturing companies.
General Motors Company
General Motors Company is the world's largest automobile company, with an annual industrial output value of more than 100 billion US dollars. Its logo GM is taken from the first letters of the first two words of its English name (General Motro Corporation). It was developed by William Durant on the basis of Buick Motor Company in September 1908 and was founded in Detroit, the automobile city of the United States. The current headquarters remains in Detroit.
General Motors ranks first among the 500 largest companies in the United States and second among the world's largest industrial companies. It employs 800,000 people in the United States and around the world, distributed in 40 countries and regions around the world. The GM family's total annual automobile production reaches 9 million vehicles.
General Motors is one of the earliest large-scale enterprises in the United States to implement joint-stock systems and expert group management. The cars produced by General Motors typically display the characteristics of American cars such as luxury, spaciousness, comfortable interior, fast speed, and large power reserve. And General Motors pays special attention to quality and the adoption of new technologies. Therefore, General Motors' products have always enjoyed a high reputation in the minds of users.
General Motors has formed partnerships with Fiat, Suzuki, Isuzu and Fuji Heavy Industries.
General Motors’ famous brands include: Chevrolet, Buick, Hummer, Pontiac, Cadillac, Opel, Saab, Saturn, Daewoo, Oldsmobile, Holden, and Vauxhall
Company introduction:
Chevrolet
Chevrolet’s international brand pedigree has been passed down for nearly a hundred years. It is the largest-selling brand of General Motors in the world. Since the launch of its first product in 1912, the total sales volume has exceeded 100 million units. Its market covers 70 countries and once set a record of selling a new car every 40 seconds. In 2004, Chevrolet sold more than 3.6 million new cars worldwide, accounting for 5% of the total global car sales that year. As the most international and popular brand under General Motors, Chevrolet has strong technical and market resources. Chevrolet's brand positioning is a popular and trustworthy international automobile brand. The brand personality is: 1. Trustworthy 2. Smart and pragmatic 3. Friendly and friendly 4. Full of vitality.
Car logo story
The Chevrolet trademark represents a patterned bow, and the word (Chevrolet) is the name of Swiss racing driver and engineer Louis Chevrolet.
Buick
On May 19, 1903, David Buick (David Buick) founded the Buick Motor Company with the help of Briscoe Smith. Buick (David Buick) began to develop gasoline engines before 1899 and developed its second car in 1900, but it was not until 1903 that the Buick Motor Company was officially established. Before 1903, Buick only produced two cars and was probably the most inconspicuous among hundreds of automobile factories in the United States. In 1908, its output reached 8,820 vehicles, ranking first in the United States, and General Motors was established with Buick as the center. The company is known for its advanced technology and has pioneered advanced technologies such as overhead valves, turn signals, tinted glass, and automatic transmissions. Buick is General Motors' second-largest division. Buick cars are characterized by high horsepower, personalization, practicality and maturity.
Car Logo Story
Buick’s trademark pattern is three knives. Its arrangement gives people a feeling of a high starting point and continuous climbing, symbolizing a kind of aggressiveness and continuous climbing. spirit. The word Buick is the name of the company's founder, David Buick.
Hummer
The American AMG company is world-famous for its production of Hummer. In 1992, the first civilian Hummer was launched and immediately won many favors.
Today, General Motors has obtained the trademark use and production rights of Hummer from AM General, which produces Hummer. The Hummer H2 SUV is the first Hummer born under General Motors. The H2 inherits the traditional style of the military Hummer and gives it a It has some modern rhythm. First of all, it is unmistakably a Hummer off-road vehicle from all angles, especially the front face that highlights the characteristics of a Hummer.
Car logo story
The logo of Hummer is its English name (HUMMER).
Pontiac
The Pontiac Automobile Division was originally Oakland Motors and was founded by a young Edward Murphy. It produced a 4-cylinder car in 1908 The engine car was very powerful and competitive, so it developed rapidly and attracted the attention of Durant. Through talks, he joined General Motors in 1909 and officially used the name of Pontiac Automobile Division in 1932. trademark.
Car logo story
The word Pontiac is taken from a place name in Michigan, USA. It joined General Motors in 1909 and officially used Pontiac's automobile trademark in 1932. .
Cadillac
The predecessor of the Cadillac Automobile Division was the Cadillac Company. It was founded in 1902 and was founded by Henry Leland. In 1909 the company joined General Motors.
Welcome to "iAsk Cadillac Q&A"
Sub-brands
Cadillac ESCALADE (Escalade), STS DEVILLE, Cadillac XLR
Car logo story
Joined General Motors in 1909 and chose the name "Cadillac" to pay tribute to Anthony Mens Cadillac, a French royal aristocrat, explorer, and founder of the city of Detroit in the United States. The trademark graphics mainly consist of a crown and a shield. The crown symbolizes the coat of arms of the Cadillac family, and the seven pearls on the crown represent the royal aristocratic lineage. The shield symbolizes the bravery of Cadillac's army. The shield is divided into 4 equal parts. The first and fourth equal parts are the full-bottom coat of arms of the Clemens family. The dark brown stick across the middle separates three identical black birds, two on top and one on the bottom. These three birds represent the sacredness of the shamisen, and also represent the bold and passionate Christian warrior wisdom, wealth, smart mind and its perfect moral character. The second and third decile are due to internal intermarriage. When another piece of territory is added to the property of the Clemens family, these 4 equal parts can be adopted in the Clemens coat of arms. The colors used within 4 equal parts indicate the vast land and enhance the reputation of the Clemens family. Red marks the bravery and boldness of action; silver represents unity, fraternity, virtue and wealth. The crossed bars represent the bravery of the knights in the Crusades. The Cadillac trademark is a tribute to the heroism and honor of the ancestors who founded the city of Detroit.
This logo also symbolizes the nobility, luxury, style and chic of Cadillac cars. The bravery and invincibility of the Cadillac knights symbolizes the huge market competitiveness of Cadillac cars.
Opel
Opel Automobile Company was founded in 1862 and named after its founder Adam Opel. The company initially produced sewing machines and bicycles. Production of automobiles began in 1897. From 1923 to 1924, the first 45M assembly line in Germany was built, and the output increased sharply. Encountering serious economic difficulties due to too fast production speed, General Motors took the opportunity to acquire 80% of the shares of Obel (Opel) in 1929, and it is still a subsidiary of General Motors.
Sub-brands
Zafira, Vectra, Astra
Car logo story
The logo of Opel cars is a "lightning" pattern, which symbolizes the speed of the car and also shows off its research achievements in aerodynamics.
Saab (SAAB) Company
Saab (originally known as Svenska Aeroplan Aktiebolaget, the Swedish Aircraft Company) was originally a military aircraft manufacturing company. Later, Swedish Aircraft Co., Ltd. merged with Scania, which only produced trucks, to become a comprehensive group company that produces cars, trucks, aircraft, computers and other products. After World War II, orders for military aircraft decreased, and Saab decided to start producing cars and apply its aircraft manufacturing technology and experience to car production. Therefore, Saab is quite unique in the automobile manufacturing industry. Taking advantage of the group's advantages, Saab integrated truck and aircraft technologies to produce a Saab sedan with racing performance.
When they were first produced, Saab cars had aircraft-like lightweight and strong structures and aerodynamic looks. In June 1947, the Saab 92 prototype was launched. The car is equipped with a two-stroke engine, front-wheel drive, safety body and is shaped like an airplane wing. This model was designed and built by a team of aircraft engineers. Saab's unique design and manufacturing technology breaks through the traditional model of the original automobile industry and promotes a series of innovations in the automobile industry.
Saab’s many innovative technologies have become global industry standards. Many of today's car engines use turbocharging technology, and engine turbocharging technology was pioneered by Saab. Saab is the first manufacturer to apply turbochargers derived from aviation technology to automobiles. The turbocharger equipped with the Saab series engine plays an important role in the power of the car, greatly improving the power and performance of the car engine, allowing the driver to fully experience the driving pleasure, and enjoy the safe and fast overtaking. 2000 , General Motors completely acquired Saab Motor Company and launched Saab's new icon in August of that year. In the center of the icon is a red gryphon with a winged mythical animal head, a golden crown on its head, and the silver letters SAAB on its circular base on a blue background. This animal represents alertness and agility in the mythology of southern Sweden, which is in line with the completely unified characteristics of safety and power of Saab cars.
Sub-brand
Saab 9-5, Saab 9-3, Saab 9-7, Saab 9-2
Car logo story
Saab was the merger of Scania and Swedish Aircraft Co., Ltd. The original aircraft company's Swedish abbreviation was SAAB, which later became the company's car logo. In the center of the trademark is a lion head wearing a crown. The crown symbolizes the nobility of the car, and the lion is a symbol of rights respected by Europeans. The half-eagle, half-lion monster symbolizes a sense of alertness, a popular symbol in the two southern Swedish counties where the production of Saab cars and aircraft originated. The designer is Swedish artist Carl Fredrik Reutersward. Saab redesigned the small blue disc, which now incorporates SAAB's traditional griffin-headed monster emblem and the "SAAB" logo letters. The overall style is consistent and uniform. Cars starting in 2001 began to use this logo. The new logo was also designed by Swedish artist Carl Fredrik Reutersward.
Saturn
In 1985, General Motors decided to establish a new Saturn division in an attempt to develop advanced Saturn cars to resist the large-scale entry of foreign cars into the U.S. market. The division is located in Spring Hill, Tennessee, and is GM's only company built from within. The main products are divided into luxury sedan SL, station wagon SW and sports car SC.
Saturn is the youngest brand of General Motors. There is no historical baggage or concern about harming tradition. It takes market demand as the criterion and innovates and travels lightly. This is the Saturn car. characteristics. The original intention of Saturn is to resist the import of foreign cars into the U.S. market. It must be innovative in appearance and performance, and have an advantage in price.
In mid-1999, a market research consulting company in the United States conducted a survey of 47,000 new car buyers on the topic of "Which car is the best value to buy?" and the Saturn SC sports car ranked first.
General Motors created the Saturn brand to "respond to the Japanese challenge." While it wasn't the revolution in automobile manufacturing that was announced, the Saturn dominated the U.S. market for affordable compact cars.
Car Logo Story
Saturn is the youngest brand of General Motors. There is no historical baggage or scruples about harming tradition. It takes market demand as the criterion. Innovation and traveling with ease are the characteristics of Saturn cars. Its logo is the trajectory line of Saturn, which gives people a sense of high technology, new concepts, and transcending time and space. It means that Saturn automobiles are technologically advanced, advanced in design, and most charming of the times.
Daewoo
On October 28, 2002, GM Daewoo Automotive Technology Co., Ltd. (GM Daewoo for short) was officially established in Seoul, South Korea. Following the completion of the asset transfer on October 17, all asset registrations by all parties have been completed so far, and all shareholders' funds have been injected.
Official sub-brands
REZZO, Matiz (Matiz)
Car logo story
Daewoo Motor Company uses logos that resemble the earth and are The open flower logo is also used as a trademark for the cars produced. The Daewoo logo symbolizes the highway artery extending infinitely into the future, expressing Daewoo's future and development will; the oval represents the world and the universe; the upward-spreading flowers reflect the Daewoo family's sense of creativity and challenge; the five blue solid stripes in the middle and The six white stripes in the middle represent Daewoo's unlimited development potential in many fields; blue represents youth and liveliness, while white represents unity and sacrifice. The entire logo expresses the Daewoo family's entrepreneurial spirit of wisdom, creation, challenge and sacrifice, as well as the "Confucian" style of the Daewoo Group.
Oldsmobile
Oldsmobile was founded in 1897 by Ransom Olds, one of the founders of the American automobile industry. It was merged into General Motors in 1908. Its predecessor was the Olds Motor Company founded by Ransom Olds and Frank Clark in 1897. It is the oldest passenger car manufacturer in the United States. Oldsmobile was the first company in the United States to mass produce and sell automobiles, mainly producing mid-range cars. The main products include Alero, Aurora, Cutlass, Intrigue, 88Eightyeight, Regency, Silhouette, etc.
Official sub-brand
Intrigue (Passion)
Car logo story
The name of Oldsmobile is a combination of “Olds” and Composed of "mobile". "Olds" is the surname of the founder Olds, and "mobile" means motor vehicle in English. The arrow-shaped pattern in Oldsmobile's logo represents the company's positive and enterprising spirit of innovation.
Horton
Horton is a brand that Australians are proud of. This brand has been used in Australia since 1856. At that time, Holden Company was mainly engaged in the manufacturing of transportation and metallurgical supplies. In 1918, Holden Company first designed and manufactured car bodies for customers, and then gradually became involved in the automobile manufacturing industry. In 1931, General Motors Australia merged with Holden Company to form the "General Motors-Holden Company". In 1936, the company established its headquarters and various departments such as production, service, and sales in Melbourne, and began the rapid development of automobile production in Australia. By 2002, the company's annual sales reached 5.94 billion Australian dollars, and it sold 175,442 cars (some imported from the US headquarters), accounting for 19.3% of the total number of cars sold in Australia that year, ranking among the best locally.
Sub-brand
Statesman
Car logo story
The Holden logo is a lion rolling a ball The design of the red circular relief is inspired by an ancient legend: the scene of an Egyptian lion rolling a stone inspired mankind to invent the wheel. Today's Holden not only dominates the Australian car scene, but is also famous for forging powerful engines. The red lion is even more symbolic.
Vauxhall
Vauxhall Motor Company began manufacturing cars in 1903. It was acquired by General Motors in 1925 and became a subsidiary of General Motors. It is currently the largest car manufacturer in the UK.
Sub-brand
TIGRA, astra