When naming a trademark, you should pay attention to the following points: Trademark names often use unpopular combinations. When registering a trademark with an English name, it is best not to use word-based trademarks, such as: spring, sunshine, love and other words. The pass rate is very low. It not only depends on whether the English version is similar, but also whether the translated version is registered at noon. Moreover, for such English trademarks, whether it is an English query or a query with a Chinese meaning, the occurrence rate is very high, and it is basically impossible to pass. It is recommended to use meaningless letter combinations. For example, "KFC" was successfully registered in the early years. When using a Chinese name to register a trademark, you should also avoid using common words or words commonly used in the industry. For example: for the 9th category of electronic communications, many trademarks like to use the word "tong"; for the 5th category of medicine, many people like to use the word "tang"; for the 43rd category of catering, many people like to use the word "Xuan", "ju", The words "ge" and "house" are very weak in significance. It is recommended to use unusual combinations when naming. For example, "Snail Kaka" for children's clothing and "Fujiunai" for Japanese cuisine have industry characteristics and a high passing rate. It is not recommended to use common words when naming a trademark. Many customers like to use simple surnames such as "Zhang Ji", "Li Ji", and "Wang Ji" to register as trademark names. However, nowadays, the overlap rate of such trademark names is very high. High, it is basically difficult to register, unless it is an uncommon surname, such as "Master Kong" who was successfully registered in the early years. When naming a trademark, avoid using function words. When naming a trademark, try not to use function words such as "Zhi", "Si", "Te", "Er", "Hu", etc., because such words have no substantive meaning. , which is the same in the censorship rules. For example, the trademarks "Spring Flower" and "Spring Flower" are definitely similar, and subsequent trademark applications will inevitably be rejected, with no possibility of success. When naming a trademark correctly, understand the combination of trademarks first. Many customers like to use a combination of Chinese and English trademarks, but they do not have enough understanding of the combination of trademarks. They think that English trademarks are similar, and adding Chinese will make them different from others. In essence, as long as one part of the combined trademark is similar, the whole trademark will be considered a similar trademark. For example, if there is "DELL" first, and if "DEL+DELE" is registered again, the English part will already be similar, so the entire trademark will be similar. . The above are issues that need to be paid attention to when naming a trademark. Don't think that once the business license is issued, the trademark name can be registered. The business license is approved by the local industrial and commercial bureau, and the trademark name is searched in the nationwide trademark database by the State Trademark Office. Therefore, the keywords on the business license may not necessarily be used as a trademark name, nor does it necessarily mean that it can be registered. When naming a trademark, you must avoid similar trademarks. Some customers will also search for trademarks on the China Trademark Online, but after completing the search, they are still not sure whether they can be registered. This is due to the lack of understanding of the trademark examination rules, and of course it also requires a certain amount of experience and judgment. For example: if there is "Jiaduobao" first, if you register "Jiaduobao" again, this is a trademark that only changes the order of Chinese characters, and it will definitely be rejected. Brand is of great significance to an enterprise. It is the most important intangible asset and carries consumers' recognition of the products it serves. The inheritance of a brand is the lifeblood of a brand owner's culture. It not only bears the status of a company, but also bears the trust of countless consumers. The vastness, profoundness and long history of Chinese culture provide endless possibilities for trademark registration and naming. Use special combinations to create distinctive brands.