The price difference between trademarks is very large. There are trademarks worth several thousand yuan, trademarks worth tens of thousands of yuan, and even trademarks worth hundreds of thousands of yuan. Why is the price difference so big between trademarks? Let's look at a case first. After a company went bankrupt, its trademarks alone were auctioned for millions. After a company in Guangdong went bankrupt, more than 30 trademarks owned by the company were sold on the judicial auction platform at a price that was 9 times more than the starting price. The transaction price was several RMB. Millions of dollars. After the company went bankrupt, the trademark was auctioned for millions of dollars. That was enough for the bankrupt company to start over again. This is the value of a trademark. Maybe the trademark you own today will be of great value tomorrow. Why is the value range of buying a trademark so wide? How do we assess the value of trademarks? Trademarks range from a few thousand yuan to hundreds of thousands of yuan. What are the essential differences between them? 1. Completeness of the trademark category We know that trademarks have special properties. Generally, when we register a trademark, we will choose about 10 small items. These small items limit your business scope. For example, if you register a clothing category, Small items include sweaters, T-shirts, underwear, sweatshirts and other categories. Therefore, usually if a trademark has less than 5 sub-categories, we will judge it as a defective mark. For residual bids, no matter how good the name of the product is, the price will not be that expensive. The price of a comprehensive range of general categories is usually more than 10,000 yuan, and residual bids usually range from a few thousand to more than 10,000 yuan. 2. Brand recognition of trademarks The name of a trademark is an important symbol for consumers to distinguish products. We need to choose a trademark that is suitable for product positioning and easy to spread, which will be more conducive to our brand packaging. Therefore, the value of a trademark will also vary greatly depending on the trademark name. For example, a trademark with 2-3 characters will be more expensive than a trademark with 4-5 characters. English labels attract more attention, and trademarks with a certain degree of popularity are more valuable. Like the previous "iPad" trademark, Apple spent $60 million to buy it back. 3. The size of market demand It must be said that market demand has a great impact on the value of trademarks. The same trademark has different prices in different categories. For example, for the trademark "Membrane Method You Date", we can see that it is for three categories of skin care products, so the value will be much higher. If "Membrane Law Appointment" is registered in Category 9 or Category 43, then the value will naturally be devalued.