How to design trademark text and graphics. 1. Written text: Based on Chinese writing, the brand name and related text are decorated, such as the logo of Bank of China, 2008 Olympic Games, National Geographic, Beijing 2008 Beijing Olympic Games, and the text is usually written in Chinese. 2. Graphics: A special form of trademark logo in the form of graphic creativity and text expression. 3. Text method: Use characters, characters and letters of Chinese characters or Chinese pinyin, combined with shapes, patterns and colors of graphics or graphics, to convey trademark information and logo meanings in words. 4. Pattern: It is not only the basic function of the trademark logo, but also can increase the visual influence of the trademark logo. According to the expression requirements of the trademark logo, designers should pay attention to choosing appropriate expression forms and consider different expression methods so that the trademark logo can better serve the trademark logo.