PLAY, a brand founded by Rei Kawakubo, is a Japanese clothing brand. To be exact, playing is just the label of this brand. The brand name is commedesgarcons, which is usually called CDG.

The American fashion industry gave Rei Kawakubo the title of "fashion pioneer", praising her for not only creating new ideas in fashion design, but also having a unique vision in running brand flagship stores. In 2002, Rei Kawakubo opened the first clothing store in new york Art District without designers. Ten years later, Soho was full of famous boutiques, but Rei Kawakubo withdrew from this popular area and took the lead in moving to Queerxi District, which used to be a warehouse. Ultra-modern interior decoration once again caused a sensation.