In 1946, Lady Estee Lauder founded the Estee Lauder brand with the desire to "bring beauty to every woman". In 1946, she set up a company named after her and launched her first product: a bottle of skin cream developed by her uncle who was a chemist. Before this cream was finally labeled as Estee Lauder, it had won a group of loyal fans. When the revolutionary Youth-Dew perfume was launched in 1953, Estee Lauder Company had won the reputation of continuous innovation, good research and development and excellent quality. Nowadays, Estee Lauder's skin care, make-up and fragrance products have become the best examples of the perfect combination of science and art. In view of the company's strict control of product quality and the faithful fulfillment of customers' promises, the products marked with the word Estée Lauder are loved by users in more than 1 countries around the world. After more than half a century, it has won a wide reputation in the world with its leading technology and excellent efficacy. Today, Estee Lauder's skin care, make-up and perfume products have been sold in more than 13 countries around the world.
Persisting in the original intention of bringing beauty to every woman, devoting to the breakthrough and innovation of scientific research, and maintaining good communication with customers, these excellent traditions have continued to this day and become a valuable foundation for future development. Creative cooperation with fashion pioneers and inviting many elites who have made outstanding achievements in their respective fields give the brand brand new charm and connotation, which symbolizes the contemporary spirit of Estee Lauder and conveys the elegance and connotation that the brand has long admired. * * * tells the return of female beauty-young, confident and full of female charm.
Lady Estee Lauder has always believed that "every woman can always have beauty and fashion". As a result, she integrated her life taste and fashion sensitivity into the Estee Lauder brand, which not only reshaped the face of the American cosmetics industry, but also affected the global cosmetics market. Estee Lauder has about 12, employees. Besides the United States, its cosmetics are also produced in Australia, Belgium, Canada, Britain and Switzerland.
despite its remarkable achievements, Estee Lauder brand has always adhered to the original intention of creating this beautiful cause-to bring beauty to every woman. Firmly believe in the power of scientific research and development; Maintain a positive mental state; Experience the changes brought by skin care products; Keeping good communication with people, these spirits are still the guidance and enlightenment that the brand brings to women.
Estee Lauder Company was born in new york after the Second World War. Estee menzel was born in 197 in a Hungarian Jewish immigrant family in Queens, new york, the ninth child of her father's family. Estee's uncle is a pharmacist, who likes to prepare various chemicals in the laboratory on weekdays. In 193s, Estee Lauder got an appointment from her uncle to open a exclusive counter at SAKS Fifth Avenue, a famous department store. Since then, Estee Lauder's popularity as a high-end beauty and skin care brand has soared.
in p>1953, Estee Lauder introduced YouthDew, a scented bath oil that can be used as perfume. "Dew of Youth" was a great success after it went on the market, which broke the situation that French perfume dominated the world, making high-grade perfume no longer a luxury that only a few ladies could use, and Estee Lauder also gained the reputation of innovation and high quality. Since then, Estee Lauder's perfume has been highly praised by the fashion world. For example, its BEAUTIFUL perfume has always featured the bride in its advertisements. It is said that the creation of BEAUTIFUL fragrance is inspired by the best memories and touching vows of Mrs. Lauder. "I don't want BEATIFUL to smell like roses, gardenias or any single flower fragrance. I want to make BEAUTIFUL the most wonderful, rich and harmonious fragrance of thousands of flowers in the world."
In fact, Madame Lauder's most famous sentence is: "Every day I work in my life, I am selling." She not only has a keen insight into fashion trends, but also is a marketing expert in business. She has two innovations in cosmetics promotion: one is to distribute small bags of trial clothes for free, because she believes that "good products will speak for themselves"; The other is that when buying products, customers can get gifts from the same brand. Today, these innovations have become the classic means of cosmetics marketing.
in 196s, Estee Lauder began to expand its international market, and successively entered Britain, Canada, Australia, Germany, France and Japan. Estee Lauder's counters are mostly set up in high-end department stores, such as Harold in London and Galeries Lafayette in Paris. The more fashionable and expensive the place, the more it suits Mrs. Lauder's mind.
in addition, the company has continuously expanded its product line. In 1964, it launched men's perfume and beauty and skin care products, and in 1968, it established a Clinique laboratory to develop and produce beauty and skin care products that have undergone anti-allergy tests and contain no essence. In 199, in order to adapt to the global trend of environmental protection, Estee Lauder established Origin Co., Ltd., and the products developed by this company highlight the pure natural plant formula, and all the packaging can be recycled without animal experiments.
in p>1985, the annual sales revenue of Estee Lauder exceeded $1 billion. In 1995, the company was listed on the new york Stock Exchange. Estee Lauder products are sold in 13 countries and regions around the world. In fiscal year 24, the company's net sales revenue was 5.79 billion dollars, which is a veritable cosmetics empire. EsteeLauder, La Mer, Clinique, Origins, MAC and other brands all belong to Estee Lauder, accounting for half of the well-known cosmetics brands in the United States.
Estee Lauder still maintains a strong family color, and four people in the top management are family members. In April 24, Lady Lauder, who founded Estee Lauder, died at her home in Manhattan at the age of 97. In 1998, Mrs Lauder was named one of the 2 most influential business wizards in the 2th century by Time magazine, and she was the only woman.
when Mrs Lauder founded the company in 1946, she had an unshakable belief that "every woman can be beautiful". By the time she died in 24, this simple concept had almost changed the face of the cosmetics world. In the United States, Estee Lauder was already a typical representative of fashion perfection.