National Geographic is the official magazine of the National Geographic Society. 1888 was published nine months after its publication. Now it has become the most well-known magazine in the world, and the bright yellow border and laurel pattern on the cover have become symbols, which are also registered trademarks of National Geographic magazine. The magazine publishes 12 issues every year, except for occasional special issues. The content of the magazine is high-quality articles about society, history, customs and customs all over the world; Its printing and image quality standards are also praised by people. This also makes the magazine a place where photographers all over the world dream of publishing their own photos. As early as the early 20th century, National Geographic magazine began to use some rare color photos at that time. 20 13, 10, National Geographic celebrates the first anniversary of 125, with 10 as a special commemorative number.

Chinese national geography's predecessor, Geographical Knowledge, was founded on 1950, and has always been committed to spreading basic scientific knowledge and carrying forward scientific spirit. This position was reasonable at that time and had its heyday. However, since 1982, after the differentiation of readers' market, geographical knowledge is facing the same fate change as other old paper media. Li Shuanke said: "Our topic selection is to convey real scientific knowledge to readers. For example, the harm caused by sandstorms to human beings, in fact, many media are demonizing sandstorms. Scientifically speaking, sandstorms can also reduce the harm of acid rain. This is because aerosol particles in sandstorms neutralize most of the things in acid rain. " "And these are what we have to do and can do, and interpret hot issues with a scientific attitude. When these contents are done, distribution and advertising will naturally be easy. " Li Shuanke said, "The most important thing is content, and the content from an exclusive perspective is king. 80% of our energy, material resources and financial resources are used in the editorial department. " Chinese national geography is located here-telling the geographical stories of social difficulties, hot spots and doubts, and making forward-looking reports on the new development of science. "

Chinese national geography, formerly known as Geographical Knowledge, is a monthly magazine about the geography of China, and its articles and pictures are often reprinted by the central and local media. With strong readability and collection value, many libraries at home and abroad regard it as a key collection periodical. The content focuses on the geography of China, with natural and cultural landscapes and events in different parts of the world, and reveals its background and mystery. It also involves astronomy, biology, history and archaeology. This is a famous magazine about the geography of Chinese mainland. As the agency belongs to China Academy of Sciences, it has a large number of experts and scholars in natural geography and human geography as its consultants, and many workers fighting in the front line of scientific research keep close contact with magazines, so it has strong exclusiveness and authority.