Entrepreneurship is of great significance to the economic and social development of a country and region, and plays an important role in promoting innovation, promoting industrial restructuring, creating jobs, and shaping social culture. The following are articles related to the entrepreneurial stories of eating in Yueyang that I compiled for you.
Case 1: Monthly income of 100,000! The 22-year-old beauty in Yueyang started her own business quite fiercely
?Internet+?, with its prominent role in the "Government Work Report", relying on the Internet to achieve The innovation and transformation of public services and traditional industries have become a hot topic on the streets. ?Internet +? not only drives industrial upgrading, but also creates a huge employment population. When applied to ordinary people, it provides unprecedented opportunities for entrepreneurship and development.
Recently, the reporter had a chat with Xiao Junwei, a Yueyang girl with a monthly income of over 100,000 yuan, about the story behind her "micro-business" to see how the little girl transformed into a "little boss". April 10, 9 am At No. 2705, Building A, Tianlun City, a nearly 100-meter-long studio, apart from necessary office supplies and a separate bathroom, is full of "packages". Three girls, with an average age of only 21, are busy packing goods for shipment across the country. ?Today is the launch of new products, so the shipment volume is relatively large. According to Xiao Junwei, the owner of Wechat Business, there are 1 or 2 new product launch conferences every month. Sometimes there are discounts, so there are quite a lot of fans who focus on them. The new products she is talking about refer to the CHI-CYOU brand clothing she founded in 2013. Although this independent design brand has only been established for 2 years, with the Internet model of marketing, she now has more than 10,000 "fans" following her. people.
? You must have a dream, what if it comes true? This is a sentence that Xiao Junwei often talks about. Influenced by her family's business environment, she has dreamed of doing business since she was a child. ?I studied financial management during college and hoped to start my own business in the future. ?In 2012, at the age of 20, she went to the University of Nottingham in the UK to study abroad as an exchange student. During her studies, financial knowledge filled her head every day. Reading books, newspapers, and seeing the world inspired her inner entrepreneurial dream all the time. In 2013, she returned to Ningbo to continue her studies and decisively decided, "I want to start a business!" Xiao Junwei's idea of ????starting a business came and went quickly. Without discussing it with her family, she just jumped in and used her own ideas step by step. Explore step by step.
Because she had a special preference for clothing since she was a child, she tried to use clothing to "open the way". However, if you want to join a brand, the franchise fee of hundreds of thousands is really unaffordable for young people who are just starting out, and they cannot realize the idea of ????a "designer", so she decided to create her own brand. In order to make the brand "high-profile", she chose to register it in Hong Kong. ?At that time, the main consideration was the brand image and the market value of the brand. ?But here comes the problem. When an individual registers a clothing brand in Hong Kong, he must follow the independent designer brand route, and it needs to be authorized by a Hong Kong certified accounting firm. However, the accounting firm in Yueyang does not have a branch in Hong Kong, so he has to go to his hometown to register. It's definitely not possible.
The first problem of starting a business is right in front of you. However, in the Internet age, young people have their own methods. By typing the words "Hong Kong accounting firm" on the Baidu search engine, relevant information jumped out immediately. After careful comparison and selection, Xiao Junwei chose a well-known accounting firm in Shanghai. Just three days later, Xiao Junwei, who had never been to Shanghai, sent the personal ID card, address proof, application form, trademark drawing and other information required for registration as required. Four months later, she inadvertently received the registration certificate from Hong Kong. ?I am really surprised by how fast and convenient it is. The Internet has solved a lot of troubles for me. ?After completing the relevant procedures, she began to look for fabric sources. ?Because Hangzhou has a developed fabric production industry, high-grade fabrics, and is close to Ningbo, I chose Hangzhou as the starting point for my business. ?
Finding a clothing processing factory is also a hassle. Although there are many factories producing clothes in Hangzhou, the order volume usually starts with hundreds or thousands of pieces. ?At the beginning, I didn’t dare to act rashly. I could order up to 20 pieces of one style. However, it was not easy to find a suitable processing workshop for such an order volume. ?My legs were almost broken running every day, and I didn’t know how many times I got lost in the alleys of Hangzhou. Finally, a small workshop was impressed by her efforts and agreed to cooperate.
In this way, Xiao Junwei started a business while studying, traveling between Ningbo and Hangzhou. ?I often have to catch the high-speed train at 4 o'clock in the morning, and sometimes I have to make four round trips a week in order to deliver goods on time. ?Although it is tiring, there are also many gains. ?In the first six months, I didn’t make any money, and instead lost money on rent. But it was enough to learn a lot of clothing knowledge and business experience. Relying on this tenacity, after Xiao Junwei graduated in 2014, he devoted himself to his career and moved his headquarters back to Yueyang. The hard conditions are there, but if you want to run a Taobao store that relies on the Internet for survival, it won't work without putting in some effort.
In June 2014, Xiao Junwei chose to use a Weibo account called "Fun Vending Machine" for marketing. ?This Weibo has more than 1.1 million followers. It mainly forwards some beautiful pictures, and girls generally pay more attention to it. ?So, she chatted privately with the blogger and sent her Taobao link and related information. After the blogger reviewed it, the two parties signed an advertising agreement. This kind of publicity using Crown Weibo to promote advertising made Xiao Junwei that month It paid off. ?The click-through rate of my Taobao store has increased rapidly, ranging from 300 times a day, and the clothing styles have received rave reviews. The monthly turnover was 30,000 yuan. ?After tasting the sweetness of Weibo marketing, she continued to look for business opportunities. At this time, Xigua.com, a shopping website owned by Sohu.com, came to visit.
We put items for sale on their website and use the influence of the platform to attract more customers. When we sell a piece of clothing, we need to pay the website a commission of 15%-30%. ?This cooperation model is called B2C, or "Business to Customer" in Chinese, which uses the Internet to provide consumers with an "online shopping mall." Like a traditional shopping mall, a stable website has a large shopping group, is open 24 hours a day, has a complete payment system, and an integrity and security system. After all, a person's energy is limited, and he will still get tired after working alone for a long time. Xiao Junwei also used WeChat to recruit some agents. ?These agents are all my daily customers. After I posted the agent recruitment information in my circle of friends, they joined enthusiastically. ?
She said that in just six months, the number of agents has grown to 26, four of which are physical stores. WeChat agents are different from agents in traditional industries. They do not need to purchase goods or have a storefront, so there are no obvious risks. Xiao Junwei said that her agent Li Meng is a junior student in Wuhan and became her "downline" three months ago. Every morning, Li Meng only needs to repost photos or relevant links to WeChat Moments simultaneously with her. If she successfully sells a piece of clothing, Li Meng can earn a commission of 10% to 15%.
Agents do not need to spend time on marketing, and there is no phenomenon of product hoarding. ?In short, there is no cost, just send pictures. But the premise is that the agent must have a certain circle of friends. At the beginning of this year, Xiao Junwei cooperated with a collection store in Shenyang Xindi Sunshine Department Store. The so-called collection store refers to the collection and sale of multiple brand products in a store of 300-1000 square meters. This is similar to the cosmetics store in a department store, which only uses one venue but is sold in separate areas.
The relationship between the store and the brand is not a rental relationship, but one of agency or consignment. ?The advantage of cooperating with a collection store is that it is equivalent to opening a physical store without spending any money. No need to worry about store decoration and sales staff. We only provide goods, of course, this is also calculated based on commission. ?Xiao’s contract transaction with this integrated store was also completed through the Internet and phone. So far, she has not been to Shenyang.
?At the beginning and end of each month, both of us will email orders and lists. Integrity is particularly important. ?This collection store chooses independent design brands like hers. Talking about the reasons, she said, ?Now more and more young people do not like to wear matching shirts and pursue unique personalities. The design styles of most brands are very Similar brands, such as Oshili and FivePlus, Moanke and Gloria, etc., so niche brands are more popular. ?It was Xiao Junwei who combined her skills in Internet sales, and her business has been booming. In recent months, she has sold more than 400 pieces of clothing every month, with a monthly income of over 100,000 yuan. Although everything seemed to be going smoothly, actual difficulties continued to arise. ?It is indeed difficult to start a business by yourself, such as buying fabrics in an unfamiliar place, bargaining with the boss on the price, and finding a rental house and factory on your own. But I think these are inevitable. The biggest difficulty is marketing.
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At first, Xiao Junwei didn’t know how to market. She stared at the transaction information on the computer page every day, sighing and looking at the finished products that were almost piled up behind her. Urgent! Urgent! Urgent! Later, through continuous learning, she seemed to have found some way. ?First, I accumulated popularity through Weibo marketing. Although I made 30,000 yuan, after excluding costs and advertising fees, I actually still lost money. ?She feels that placing advertisements in the right place and at the right time is a big problem. If you invest it rashly, no matter how much money you make, it will go down the drain. ?Customers need to continue to understand your advertisement. If it is not promoted for a period of time, they may choose other merchants or even cancel their attention to you. ?This is like watering flowers. Only by constantly replenishing nutrients and water can plants thrive. Therefore, this year she plans to plan her marketing well, although it is still a trial.
Through the Internet, she found a Weibo celebrity who was both suitable for the brand style and popular as a model. ?This method is fast, has a wide range, and the price is relatively high. The specific operation is that Xiao chose two clothing styles that he was satisfied with, asked them to take ten photos, and then the other party reposted and promoted them on Weibo. The advertising fee was 14,000. ?Although I thought it was expensive, for the sake of publicity, I had no choice but to agree. ?She expressed helplessness. Fortunately, it is quite effective. Since the advertisement was launched on March 26, the number of fans in the store has increased by more than 3,000, and more than 100 pieces of clothing have been sold. ?But she also said that advertising and marketing must be precise, and the funds invested must be proportional to the scale of production. Liu Yuanlong, director of the Yueyang Torch Entrepreneurship Service Center, also said frankly that e-commerce focuses on research and requires energy investment and a team-driven model, otherwise it will be easily eliminated. Real promotion requires at least 2 million or more funds. Therefore, there is a saying in the industry that 85% of e-commerce fails, and deep thinking is often more important than diligence. Yi Cuizhi, a Ph.D. and associate professor at the School of Economics and Management of Hunan University of Technology, also said that entrepreneurs must be good at using the financing facilities (venture capital, crowdfunding, micro-loans, etc.) provided by the Internet+ to solve financial problems, and they must also be good at using the Internet+. The combination of Internet + and traditional industries (cross-border) looks for entrepreneurial opportunities.
Case 2: Yueyang’s post-80s generation? Foodies? Become entrepreneurial experts
Listening to him talk about his past experiences, you know that this is a boss who can do anything. After graduating from university, Luo Zhengming worked as a teacher for a period of time and also worked as a restaurant chain in Shanghai. Later, in response to the boom in real estate, he also founded his own real estate company in Yueyang. But these work experiences and "entrepreneurial path" always make him feel that they are very different from the dream he desires in his heart.
He said that in the past, he was immature and uncertain, and could not do anything for a long time. Until he started selling food on WeChat, more and more friends trusted him, which made him feel very satisfied. The more he trusts him, the more he wants to do it well. Luo Zhengming, who was born in 1982, starts from 10:30 am to 5 pm every day, which is the busiest time for him and his wife, rushing on the road to deliver food to local customers who order food. After returning home, they also pack packages for customers in other cities across the country and mail the food they ordered the day before. In Luo Zhengming's view, this kind of life is difficult but fulfilling and happy, because after many years of experience, he finally realized the dream of being a "foodie" in his heart: establishing a restaurant for young people born in the 80s and 90s. A nostalgic gourmet brand? Ba Ling Liangpin.
The origin of the dream
Like many people born in the 1980s, Luo Zhengming also completed a series of standard life steps such as going to college, graduating from work, marrying a wife and having children, and buying a house and a car. process. Maybe many people think that he should enjoy a simple and happy life, but his heart is always ready to be unwilling to be mediocre, and Luo Zhengming has not stopped pursuing his dream.
In recent years, the aging post-80s generation has set off a wave of nostalgia, from the toys they played with as children to the animations they watched, from the celebrities they followed to the songs they sang, from From the textbooks he read to the snacks he loved to eat, Luo Zhengming also began to re-examine himself in such an environment and discover the original dream in his heart. By chance, he tasted a packet of dried chicken sauce given to him by a friend. He was moved by the taste that had not changed for more than 30 years, and his dream suddenly became bright: to find the pure handmade original delicacies of his childhood and share them with the 70s , those born in the 80s and 90s.
Foodie’s Counterattack
Just do it! Luo Zhengming finally found the outlet of his dream.
He traveled to many cities in Yueyang and surrounding areas, tasted many delicacies, and finally decided to use the 160-year-old dried incense as the starting point to start his own business. Luo Zhengming believes that in today's era when food issues continue to touch people's sensitive nerves, we must adhere to pure handmade old craftsmanship to inherit the classic original taste, insist on no additives as always, and must be the healthiest and safest snack brand. With its unique product taste and product positioning that caters to consumer groups, Luo Zhengming's first batch of Ba Ling Liangpin fragrant and dried snacks were quickly sold out, and many buyers were enthusiastic about placing orders. In addition to local customers in Yueyang, his delicacies have also become popular online. Word of mouth spread among WeChat friends, and everyone is rushing to make reservations. While he is busy, Luo Zhengming has not stopped developing and continues to explore more types of nostalgic handmade delicacies across the country. So far, in addition to 5 classics such as Juewei Chicken Sauce Fragrant Dry and Original Fragrance Old Noodles Fa Biscuits, In addition to delicacies, ***28 star products such as desserts and pastries have been added. Each product is tested repeatedly, tasted and selected by him personally, just so that everyone who receives the delicious food will not only be satisfied on the tip of the tongue, but also satisfied in the heart.
The Blooming of Dreams
Now, the sales of Luo Zhengming’s "Baling Good Products" are getting better and better, and more and more people are booking every day, and it has gradually become a well-known name on the Internet. A pure handmade original gourmet food brand. And what surprised him even more was that after tasting it, many foodies and friends were moved by the simple dream of the brand founder with their great love for classic original food, and became agents of Ba Ling Liangpin, where they also I have found my own stage and realized my foodie dream like Luo Zhengming!