The logo of New Balance sports shoes is the slanted N. N is the initials of New Balance in English. New Balance uses it as its sneaker logo. Since New Balance was founded in Boston, USA in 1906, it has adhered to the philosophy of manufacturing excellent products. spirit, constantly making progress in technological materials, product appearance and comfort. The only thing that remains unchanged is that New Balance operates with high standards of ethics, 100% customer satisfaction, and teamwork in order to become high-tech.