Louis Vuitton
World famous women's clothing brand, elegant Parisian temperament. Founded in 1854, it is now affiliated to Moet Hennessy Louis Vuitton Group, which specializes in producing high-end luxury goods in France.
Founder: Louis Wheaton
Chinese name: Louis Vuitton
Brand products: men's wear, women's wear, leather accessories, jewelry, perfume, handbags.
182 1 year: LouisVuitton, the founder, was born in the eastern French province of Franche-Conde.
1837: LouisVuitton, 16 years old, left his hometown and went to Paris to pack for the nobles.
1852: Charles Louis Napolé on Bonaparte ascended the throne, and Louis Wilton was elected as the queen's royal bookbinder, and since then, he has set foot on the upper class.
1853: Win the trust of Queen Uzzini.
1854: The first leather goods store (Paris).
1885: the first overseas branch (London).
1859: set up our own factory in AsniпRES ...
1867: Paris World Expo, LV's products and manufacturers are well-known, and this exhibition has really made this brand very popular.
1885: The territory expanded overseas, from Paris to London.
1890: Invented the exclusive lock, which is still in use today.
1900: GeorgesVuitton, the son of Louis Vuitton, inherited his father's footsteps, diversified his luggage, and introduced suitcases, shoe boxes and hat boxes including clothes to hang.
190 1 year: SteamerBag appeared, which is the pioneer design of modern soft package.
19 14: The world's largest leather goods store opened on the Champs Elysé es in Paris, which later became the core of LV's expansion of the world sales network.
1920: the feudal tradition collapsed and the global tourism boom was set off. LV's clients include many celebrities and nobles, such as Madame Chanel, the Queen of India and the President of France. Every time they travel, the number of luggage can be as many as thirty or fifty pieces.
1924: GeorgesVuitton designed the Keepall multi-purpose bag, which became the originator of modern luggage with long pillows.
193 1 year: gaston, the son of George Vuitton, carefully designed various cabin suitcases and tableware boxes for the convenience of passengers on the plane, and designed a portable suitcase that can be stretched at will.
1932: LV bucket bag was officially unveiled and named Noe (a name from the Bible). It is said that there was no suitable bag for sending five bottles of champagne to friends at that time, so a leather bag with narrow top and wide bottom was designed, and the mouth of the bag was tied tightly with a leather rope.
1936: The suitcase named after the famous conductor LeopoldStokoski is like a mini "activity office".
1954: On the centenary of its establishment, the store moved from the Champs Elysé es where tourists gathered to the vicinity of the Arc de Triomphe, which specializes in selling high-quality products. This is the world-famous LV shop.
1984: It is listed on both the Paris and new york stock markets. The agent was introduced to Taiwan Province Province for the first time, and set up stores in the famous brand areas of Dunhua South Road and Renai Road.
1985: Became a holding company and transferred the business of travel goods and leather goods to its subsidiary LouisVuittonMalletter. In addition, we also cooperate with LOEWE, a Spanish leather family, to expand all its overseas business.
1986: The first Epi series has attracted worldwide attention since its launch.
1987: In March, it acquired VeuveClicquot Group, which owns VeuveClicquot champagne and Givenchy perfume. In September of the same year, LV merged with Hennessy to become the world's largest boutique group LVMH(LouisVuittonMoetHennessy).
1989: A global image shop opened at 54 Avenue Montaigne in Paris, replacing the old one in the same district.
1990: started to move towards an all-round brand, and expanded all kinds of fine products, blankets, clothes, pens and other peripheral commodities besides leather goods.
1996: To celebrate the centenary of Monogram series, seven designers were invited to design a limited edition.
1998: MarcJacobs, a fashion master, joined in and published VernisLine to win a full house.
1998: Join the ranks of fine clothes. The World Cup soccer tournament was held in France, and LV specially refined 3,000 Monogram limited edition soccer balls, which cooperated with the important event of "hometown" and caused snapping up.
1999: The global image store in Taiwan Province Province, which was established on Zhongshan North Road, opened, and launched the men's and women's clothing series for the first time.
Legend about Lu:
One? What the movie Titanic didn't capture was that191kloc-0/year, the British luxury cruise ship Titanic sank to the bottom of the sea, and a LV suitcase salvaged from the bottom of the sea didn't penetrate half a drop of seawater, which made LV famous.
Two? More than ten years ago, there was a rumor that a LV customer's house caught fire and most of his clothes were burned. Only one LVMonogramGlace bag was blackened and deformed, but the contents were intact.
Waterproof, fireproof and durable.
LV's waterproof and fireproof legend is hard to distinguish, but it does not use leather or other ordinary leather materials, but uses a canvas material called canvas for oil painting, plus a layer of waterproof PVC, which really makes its leather bag durable and not easy to wear.
In addition to "durability", LV, which has a history of 150 years, has been specializing in the royal and aristocratic markets from the beginning, which is also the reason why this famous brand stands firm.
LouisVuitton, the founder of LV, was originally a royal bookbinder of Napoleon's beloved wife. Every time Napoleon made an expedition to the East and the West, the Queen would call on the best suitcase equipment he designed for the trip.
1854, Louis Vuitton set up his own company in Paris. His main customers are famous royal aristocrats, such as Madame Chanel, the Queen of India and the President of France. What's more, Lu also helped them design large suitcases, the number of which can be as many as 50.
This aristocratic consciousness gradually extended to Hollywood and entertainment circles. Audrey Hepburn, who plays the princess in the movie Roman Holiday, ran away with a LV suitcase. Elton Qiang, who is conscious of being a music aristocrat, always goes out with forty or fifty LV suitcases to show his personal style.
As for Hong Kong and Taiwan stars scrambling to buy the latest styles of LV, it has become a trend-leading indicator. 1999, when LV opened its flagship store in Zhongshan North Road, Taipei, he specially invited Tony Leung Chiu Wai to cut the ribbon in Taiwan Province Province, and they fully understood how to use the star effect to display the brand's advanced image. On the other hand, when Kelly Chen accidentally carried a fake LV bag in Hongkong, it became a joke.
LV knows how to use various strategies to maintain his legendary, classic and noble sense of value. Among them, price strategy is an important key. LV leather goods will never be reduced in price, and will never be discounted at any department store promotion time. Even if regular customers want to fall in love with the clerk and talk about the price, it is impossible. This die-hard sales strategy allows loyal customers to follow LV's footsteps with peace of mind.
LV respects customers the most. You have to queue up when shopping in LV, because LV hopes that every customer can enjoy the most thoughtful service in the store. We don't want shops to be as crowded as vegetable markets, but take measures to control the number of customers.
Moreover, each bag is hand-sewn LV, and the production speed is limited, so LV will also limit the number of goods purchased by customers. Each guest can only buy one bag, so as not to find the same bag by the same person.
Nowadays, consumers can see LV counterfeit products everywhere. In fact, as early as the beginning of Lu's business, this problem has been with us. This not only shows the popularity of LV products, but also explains why the skin pattern of LV products will undergo such changes.
1888, Lu replaced the original beige stripe with a square pattern and added a registered trademark, but counterfeit products still flooded the world; So in 1896, a new pattern was designed with LV letters, four petals and positive and negative diamonds, which is the origin of the famous Monogram.
In fact, the design of Monogram is deeply influenced by the popular oriental art in the19th century and the Nabis school which has both decorative and practical effects. Four petals and positive and negative diamonds are the essence of both. This classic pattern has been used for more than 100 years, and it is almost the first entry-level product pattern series for all LV lovers.
Limited edition style global madness:
But in the past, LV, which only talked about classics and did not talk about trends, finally changed its style in recent years. 1996, in order to celebrate the centennial celebration of Monogram series, seven fashion designers were invited to design limited edition styles, which set off a crazy collection craze around the world and made LV realize that the trend was also great.
1998, LV hired American designer MarcJacobs to design Vernis series for the first time, and even developed a clothing series that had never been seen before, and LV's fashion map expanded a lot. This year's graffiti series is a new step for LV to become younger.
LV China address:
[Beijing]
Wangfudian
Address: Wang Fu Hotel 1 Floor 0 10-65234200.
Guo Mao branch
Address: International Trade City 0 10-650562 13
[Shanghai]
Address: 02 1-62880 182, Floor 65438, hang lung plaza.
[Shenzhen]
Address: Seibu Department Store 0755-8238920 1
Nanjing
Address: Kidd Square.
British LV official website:
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American LV official station:
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Japanese LV official website:
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China LV official website:
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South Korea LV official website:
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Louis Vuitton official website:
If you go to France, except the famous Notre Dame de Paris, most people will stop and browse in front of Louis Vuitton's flagship store. /kloc-for 0/50 years, LV has been advocating the "travel philosophy" of exquisiteness, quality and comfort. Louis Vuitton, which started as a suitcase, has been sought after and loved by many distinguished people.
From the initial design to the present, the letter-interwoven canvas bag printed with the unique pattern of "LV" logo has become a fashion classic with legendary colors and Athenian design. /kloc-since 0/00, many changes have taken place in the world, and people's pursuit and aesthetic concepts have also changed, but Louis Vuitton is not only famous, but also maintains unparalleled charm.
Louis Vuitton Malletier was founded on 1854. Its main business is to produce leather goods, finished garments, shoes, watches, jewelry, textiles and writing supplies 2. Rue du Pont-Neuf75034 Paris CEDEX 01-Louis Vuitton in www.louisvuitton.com, France, has become a myth in the tourism industry by producing innovative, elegant and practical suitcases and accessories, and has been a major manufacturer in Paris since 1854. Today, a century and a half later, this myth continues. Backed by its international popularity, this myth has been vividly interpreted in letter-patterned canvas products. Since 1896, it has made unparalleled achievements and played a heavyweight role in the development and evolution of modern luxury fashion. The story of Louis Vuitton is the story of innovation. Louis Vuitton, which pays attention to traditional crafts and always leads the fashion trend, is now active in other creative fields: garments, shoes, watches and jewelry. Under the artistic guidance of marc jacobs, a series of new products have achieved rapid success and won world fame.
equestrian polo
The word Polo means polo in English, and polo is an aristocratic sport. Participants usually wear knitted short-sleeved sportswear derived from net jerseys. Ralph Lauren contributed to the evolution of this kind of sportswear into popular clothing.
In the late 1960s, with the rise of a new fashion empire, Ralph Lauren's name appeared frequently in various media. The creativity of this fashion designer greatly influenced American fashion at first, and then profoundly influenced the whole international fashion. His design thought emphasizes the harmony between clothing and social environment and civilization of the times, not just the tightness of clothing. Therefore, he was rated as "a successful salesman of modern lifestyle".
Like Levi's jeans, the Polo shirt created by Ralph Lauren is also a successful masterpiece in modern ready-to-wear fashion. Jeans carried out a clothing revolution below the human torso, while Polo shirts completed the other half of the revolution. Today, it can be said that jeans and knitted shirts are the most commonly worn clothes by men and women all over the world. Polo means polo in English, and polo is an aristocratic sport. Participants usually wear knitted short-sleeved sportswear derived from net jerseys. This is the credit of Raul Lauren, who turned this sportswear into a popular dress. Born in new york, this American designer admires and worships the romantic, elegant and carefree lifestyle of British aristocrats. However, he did not blindly choose and imitate the excessively strict and exquisite clothes of British nobles in design, but captured the high-quality life and extraordinary temperament embodied in Polo sportswear, and combined with the free and open character of the American nation to create a Polo brand knitted cotton shirt combining traditional elegance with modern fashion. From then on, all the tops of this style, no matter what brand, are called Polo shirts and have become eternal classics.
1968, Ralph Lauren established a men's clothing company with the brand name Polo. This kind of clothing was first accepted by the American campus, and later it was gradually welcomed by the upper class and became the common clothing of men all over the world.
For more than 20 years, the basic styles of Polo T-shirts have remained unchanged: rib knitted collar and cuffs, two or three buttons on the front, and the height of the collar seat is enough to show the collar when lining the suit. Loose and moderate body circumference and sleeve circumference, soft and tensile cotton knitted material, suitable for sports, shopping and travel, and can also be worn with suits or other coats.
Polo T-shirts are more serious than collarless T-shirts, and less restrained and nervous than shirts. The style of Polo T-shirts has never changed. Only by changing the color to adapt to different times, every season will adapt to the new fashion with rich colors. This design concept, which skillfully integrates the elegance of classical taste into the modern lifestyle, runs through Ralph Lauren's various designs. Polo/RALPH LAUREN brand men's wear, including suits, T-shirts, trousers, jeans and leather jackets, has a modern aristocratic feeling and is very suitable for middle-class men with status and status.
The biggest style feature of Polo brand is that it does not pursue a season, but flaunts its own meaning and kindness. Similarly, since the 1970s, Ralph Lauren brand women's wear has also run through this design concept. Shirts, suits, sweaters, coats and other types and styles are stable and durable, and can also be worn in various occasions, thus attracting a large number of professional women.
After 1980s, Ralph Lauren began to pay attention to sports fashion. Up to now, POLO SPORT has become an important product category of the company, including fishing clothes, hunting clothes and golf jerseys. For Americans who love sports and bodybuilding, this kind of sports fashion clothing is just what they need. Since the 1980s, the global fitness craze and the rise of nostalgia, retro and environmental awareness in the 1990s have made the tide of simple and comfortable sports fashion surging. The newly-opened POLO SPORT chain store in new york, from 65438 to 0994, has undoubtedly brought strong stimulation and contrast to the United States under the economic downturn. The overall decoration style of the store has always been consistent: classical dignity, carefree chic, the perfect combination of romantic feelings of traditional western gentlemen and modern temperament, with the charm that will never be limited by the times.
"I firmly believe that clothing will eventually surpass time." Ralph Lauren said confidently, "They should look beautiful in the years after birth. People who wear my clothes don't know it's' fashion'. They are good clothes, just like delicious food. " In a word, this is his design concept and the creed that makes him successful.
POLO brand started with ties, and Ralph Lauren took the lead in launching wide ties in the United States. Later, POLO/RALPH LAUREN's men's wear, women's wear, children's wear, men's wear, sportswear and leather goods, bags, hats, socks, glasses, accessories, household items and so on were introduced one after another. At 1993, the brand DOUBLE RL appeared, which is another American men's wear aimed at the rough and bold American cowboy style. 1995, RALPH, a new brand of urban boys and girls, came out. Since 1967 tie, Ralph Lauren has set up a new fashion and a different lifestyle for people.