Color’s Chinese name is Kelaqi, a well-known national cosmetics brand in China, which is a brand of Shangmei (Guangzhou) Cosmetics Co., Ltd.

Colorkey is the first company to cooperate with Disney and " A local cosmetics brand that cooperates with Mulan IP, thus giving birth to its colorkey Mulan lip glaze.

Extended data

Color cosmetics is the fastest growing cosmetics brand in China. At the beginning of its establishment, it received angel investment from Sequoia Capital and Liu, and in April 2020, it received 200 million yuan in financing from Red Star Macalline and Sinovation Ventures. With these funds, it grew rapidly.

Brand Concept

Colorkey's brand concept is to integrate the world's top suppliers and gather experts in various fields such as makeup, fashion, design, and quality control. , creating high-quality and reliable makeup products for China’s 300 million young women.

Population indicators

Maverick, adventurous, and daring, cool girls are mainly street hipsters, tattoo addicts, street dancers, skateboarders, and designers.

Branded products

Products include face, eye, lip, makeup remover, beauty tools, perfume and other categories.