Trademark is a type of intellectual property. With the development of science and technology, people have a deeper understanding of the protection of intellectual property and pay more attention to the protection of trademark rights. Therefore, trademarks are acquired as soon as they are issued. . A trademark is an intangible intellectual property and is a company's symbol. It can protect the company's rights and interests. Every company wants to make itself bigger, but when it becomes big, others will take advantage of it if they fail to pay attention to their intellectual property rights. Why are there so many people rushing to sign up now? Because he realizes the importance of intellectual property rights. After he makes a bet, he will go to such a company and tell him that he has infringed the rights and interests in this way.
Intellectual property refers to the results of intellectual creative work, and is a right enjoyed by intellectual workers in accordance with the law. This right includes copyright (copyright - literature\artistic works\natural sciences\ Social science works, engineering technology and other works, computer software), industrial property rights (patents-inventions\utility models\designs, trademarks, trade secrets, etc.), integrated circuit layout designs.
The significance and importance of protecting intellectual property rights:
(1) Protecting intellectual property rights is conducive to mobilizing people's enthusiasm for scientific and technological research and literary and artistic creation. The intellectual property protection system is committed to protecting the intellectual achievements of right holders in the fields of science and technology and culture. Only by providing timely and comprehensive protection to the intellectual achievements and legal rights of rights holders can we mobilize people's creative initiative and promote the optimal allocation of social resources.
(2) Protecting intellectual property rights can bring huge economic benefits to enterprises and enhance their economic strength. The exclusivity of intellectual property rights determines that only by possessing independent intellectual property rights can an enterprise remain invincible in the market. More and more companies are beginning to realize the huge role of intangible assets such as technology, brands, and trade secrets. How to gradually increase the value of these intangible assets depends on the reasonable protection of intellectual property rights.
(3) Protecting intellectual property rights is conducive to promoting foreign trade and introducing foreign business and investment. my country joined the World Trade Organization on December 1, 2001, implemented the Agreement on Trade-Related Aspects of Intellectual Property Rights, and protected the intellectual property rights of natural, legal persons or other organizations at home and abroad. Without intellectual property protection, our country cannot participate in world trade activities.
Legal basis: Paragraph 1 of Article 13 of the "Trademark Law" stipulates that a trademark applied for registration for the same or similar goods is a copy, imitation or translation of someone else's well-known trademark that has not been registered in China, which may easily lead to If it is confusing, it will not be registered and its use is prohibited. It can be seen that unregistered well-known trademarks enjoy exclusive rights similar to ordinary registered trademarks.