Because the Double Eleven Shopping Carnival refers to the online promotion day of 1 1 every year, it originated from the online promotion activities held by Taobao Mall (Tmall) in11in 2009. At that time, the number of participating businesses and promotion efforts were limited.

The time limit of all preferential activities is11.01.012.59, because the zero point is 1 1.02.

Therefore, those who participate in the Double Eleven shopping need to complete the payment on the same day.

Extended data:

Double Eleven originated from the Taobao Mall Promotion Day held on June 1 65438+1October1June, 2009, and has now evolved into an annual online and offline shopping activity for the whole industry.

And the consumption phenomenon that affects the global retail industry. As the initiator of "Double Eleven", Zhang Yong, CEO of Alibaba, called it "the Olympics of business circles". 2012165438+1October 1 1, the whole-day sales of online shopping surpassed the US Cyber Monday and became the largest Internet shopping festival in the world.

20 14 5438+00 In June, Alibaba sent a circular letter to the media, saying that in recent years, the promotion time of brands such as "Double Eleven" and retailers all over the country were their registered trademarks, and anyone else's use was trademark infringement, and they would "bear joint legal responsibilities". Other e-commerce platforms cannot directly use the "Double Eleven" label, and can only use "1658".

20 14 Double Eleven, Rainbow Mall, Yintai Commercial, BBK Commercial, Wuxing Electric, etc. 136 domestic entity retail enterprises jointly launched the "China Shopping Festival", from 1 65438+1October1to/KLOC-

References:

Baidu Encyclopedia-Double Eleven Shopping Carnival

References:

Baidu Encyclopedia-Double Twelve Shopping Carnival