After half a century of development, domestically produced cars, which started relatively late, have continued to exert their strength and gradually caught up with joint venture brands in the field of household cars. The sales of leading brands such as Geely are not far behind those of joint venture brands. , is the first choice for more and more people to buy cars. However, in the mid-to-high-end field, domestically produced cars have always been a pain. It is not easy to tear off the low-end and cheap labels. At present, consumers still prefer joint venture brands.
It is not that domestic cars have never launched an impact on the high-end field, such as Qoros. Today, when high-end has become the trend and direction of the development of domestic cars, after the demise of many brands, the existing comparison There are probably four brands that are hot topics and popularity, namely Hongqi, Lynk & Co, WEY and Xingtu.
After family car brands have gained a foothold, they have hatched high-end sub-brands. This development path is very similar to that of Japanese brands. Toyota, Honda and Nissan all have high-end brands Lexus, Acura and Infiniti, and Lynx Yu Geely, WEY comes from Great Wall, and Xingtu comes from Chery. This model is also very similar. The only difference is that Hongqi does not rely on independent sub-brands, but wants to make itself a high-end brand. Which of them will succeed, or who will be the next "Lexus"?
The popularity of Lexus is obvious to all. In the sluggish car market, it has raised prices but still sells well. It is as popular as BBA. It is very likely to replace Cadillac and become the new second-tier luxury brand champion. Compared with Acura and Infiniti, both Japanese luxury cars, the gap is even wider. The former can be sold even if its price increases, while few people care about the latter two when its price decreases. Everyone wants to be Lexus, but who has more potential among Lynk & Co, WEY, Xingtu and Hongqi?
Let’s take a look at which of these four high-end brands is more in line with these hot-selling potentials. At present, in terms of sales, Lynk & Co and WEY have the advantage, but from the hot end, Hongqi H9 has added a lot of exposure to Hongqi, while Xingtu is slightly inferior from all angles, although Chery's core technology is A plus point, but otherwise a bit lacking. WEY is likely to be limited to sedans in the future, because East Great Wall specializes in the SUV field. Once the product structure is not perfect, it will easily restrict the development of the brand. At present, the most promising ones are Hongqi and Lynk & Co. Whether they can give us surprises or surprises depends on time.