The trademark is a perfect combination of the Chinese character "Dayu", pinyin, graphics and other creative elements. It is full of the vitality of sports beauty and modern beauty of fashion. The leading product used is down clothing.

The pinyin part of the trademark cleverly designs the four letters DAYU into a sports track with smooth lines, mutual integration, and full of dynamics, expressing the Dayu people’s professionalism of honesty, trustworthiness, unity, dedication, hard work and enterprising spirit; in the trademark The graphic part is a superposition of the initial letters D and Y of the two Chinese characters Dayu to form a skier rising into the air, symbolizing the unique essence of Dayu products that challenge the cold, challenge oneself and nature, health and strength, and imply full The passionate and energetic Dayu Group Company has great ambitions to take off and develop and go global. At the same time, it also demonstrates the heroic mind of Dayu people to "see the best and strive to reach the top". The "big" in the Chinese character Dayu represents Dayu Group's belief in becoming bigger and stronger and striving to become a leading enterprise in the industry. "Yu" represents flawless white feathers, which means that Dayu Group's products are high-end products that return to nature, are safe, healthy, and green and environmentally friendly. , the combination of the two words not only has a sonorous and powerful pronunciation, but is also concise and vivid, integrating with the company's product characteristics, product image and corporate culture.

The main color of the entire trademark is blue, which is taken from "The sky is blue when it is the highest, the fire is blue when it is pure, the sea is blue when it is deep, and the intention is blue", conveying the company's experience and success. Healthy development and never-ending lofty ideals, the two Chinese characters "Dayu" adopt the traditional "Chinese red" base color, representing vitality, integrity, warmth and care. The entire logo design has a prominent image, bright colors, unique style, and simple conception. It has a distinct sense of the times and an unstoppable atmosphere. It is extremely friendly and internationally popular, and can be easily recognized by the public of different cultures and nationalities. Not only does it fully demonstrate Dayu Group's strong vitality and innovative spirit of constantly surpassing itself, but it also embodies Dayu Group's beautiful vision of "creating a classic and fashionable internationally renowned brand and creating an innovative and outstanding enterprise with sustainable operations."