Li Ning's symbol is red lightning, which symbolizes speed and strength. This symbol inspired people's vitality and fighting spirit. It conveys a positive spirit and expresses the love, respect and support of Li Ning brand for athletes and sports. At the same time, this symbol also represents the characteristics of Li Ning brand, that is, constantly pursuing Excellence, always pioneering and innovating, grasping the trend of the times and technology, and providing excellent products and services for athletes and consumers.

Li Ning brand was founded in 1990, when Li Ning was a retired athlete. At the initial stage of brand creation, he positioned the brand in the high-end market, focusing on product research and development and technological innovation, and quickly gained the recognition and trust of consumers in a short time, becoming the leader of the sporting goods industry in China. After that, Li Ning brand actively adjusted its strategy, launched low-end products that are more in line with market demand, and opened up a broader consumer market. Today, Li Ning brand has become an internationally renowned comprehensive manufacturer and seller of sporting goods, and its products cover many fields such as sportswear, sports shoes and accessories.

Li Ning brand has been adhering to the concept of "athlete-oriented and consumer-centered" and is committed to providing consumers with high-quality products and professional services. At the same time, Li Ning brand also actively undertakes social responsibilities, pays attention to the disabled and children in poverty-stricken areas and provides them with relevant help and support. In addition, Li Ning brand actively promotes and develops sports in China, making important contributions to the achievements of China athletes and practicing the development direction of corporate social responsibility.