Question 1: What does brand design include? Simply put, brand design includes MI, VI, and BI. Specifically, it is brand naming, advertising slogans, logo design, packaging, advertisements, posters, albums, and storefronts. Design, website, WeChat secondary development, etc. In fact, a large part of brand design comes down to logo design, because it is the logo that leaves the deepest impression on customers.

Question 2: What characteristics should a good packaging have? 1． For packaging to be able to protect the goods, the firmness of the packaging itself must be considered and estimated. 2. The design should fully express the content of the product and the nature of the product, so as to achieve the unification of packaging and products and create a consistent impression inside and outside. 3. Clearly indicate the name of the trademark and the style of the registered trademark, and its shape should be easy to read, distinguish, and remember. 4． The appearance of the packaging should have a unique style to give shoppers a fresh look and feel. 5. When competing with similar products in the market, it must have a relatively distinctive identification mark and a unique style. 6. Can stimulate buyers' desire to buy. 7. It must have the effect of display and display, and have a coordinating effect on the product promotion plan. 8． The color processing should cooperate with the quality, category and weight of the goods to achieve a unified and harmonious effect. 9. Can fully consider the conditions during transportation and storage. Article from sogoodsheji

Question 3: What does product packaging design include? The original purpose of product packaging is to protect the product and facilitate transportation. In the e-commerce era, packaging should be to attract consumers' attention and promote purchase.

A good packaging not only helps producers store and transport, but also helps stimulate consumers' desire to buy, promotes purchases, and serves as a mark of distinction from competing products.

Elements presented from the packaging design include

Name, logo, advertising slogan, core selling point, brand culture

Elements expressed from the packaging design include

< p> Packaging shape design, packaging structure design, packaging decoration design

Such as packaging decoration design

Packaging and decoration design uses patterns, text, colors, reliefs and other art forms to highlight the product's Characteristics and image, strive to have exquisite shapes, novel patterns, bright colors, and distinctive text to decorate and beautify products to promote product sales.

Master Bao Yang Hong advocates that product packaging should sell goods. Product packaging is like a gold medal salesman. Successfully serving more than 100 customers.

Question 4: What should be marked on the product packaging box? 1. Packaging label.

Packaging labels refer to the text, graphics, engraving and printed instructions attached or hung on the product sales package. Labels can be simple tags attached to the product, or they can be elaborate graphics that are part of the packaging. The label may only be marked with the product name, or it may contain a lot of information, which can be used to identify and inspect the contained product, and can also play a promotional role.

Usually, product labels mainly include: the name and address of the manufacturer or seller, product name, trademark, ingredients, quality characteristics, quantity of products in the package, usage method and dosage, serial number, and storage precautions. items, quality inspection number, production date and expiry date, etc. It is worth mentioning that labels printed with colorful patterns or physical photos have obvious promotional effects.

2. Packaging mark.

Are graphics, text, numbers, and combinations thereof printed on the outside of shipping packaging. There are three main types of packaging signs: transportation signs, indicative signs, and warning signs. Transportation marks, also known as marks, refer to geometric figures, specific letters, etc. printed on the outer packaging of the product that reflect the consignee and consignor, destination or transit place, part number, batch number, origin, etc. Numbers and short text, etc. Indicative signs are signs made with eye-catching graphics and simple text for some products that are easily broken, damaged, or deteriorated based on the characteristics of the product. Indicative signs instruct relevant personnel to pay attention during loading, unloading, handling, storage, and operations. Common ones include "this end is up," "fragile," "handle with care," "lift from here," etc. Warning signs refer to special words printed on the transportation packages of dangerous goods such as flammable goods, explosive goods, corrosive goods and radioactive goods to indicate warnings.

Common ones include "explosives", "flammable goods", "drugs", etc.

Question 5: What should you know about product packaging design? The packaging of a product directly affects the customer's purchasing psychology, and the packaging of the product is the most direct advertisement. Good packaging design is one of the important means for enterprises to create profits. Product packaging design with accurate strategic positioning and in line with consumer psychology can help companies stand out among many competing brands. Packaging design covers product container design, product internal and external packaging design, hangtag, label design, transportation packaging, as well as gift packaging design, bag design, etc., which are important factors for product promotion and sales. Excellent packaging will not only attract customers' attention in the store, but also further enhance the product. It is a market strategy that no well-known company dares to ignore. Key points of product packaging design 1. Packaging label Packaging label refers to the text, graphics, engraving and printed instructions attached or hung on the product sales package. Labels can be simple tags attached to the product, or they can be elaborate graphics that are part of the packaging. The label may only be marked with the product name, or it may contain a lot of information, which can be used to identify and inspect the contained product, and can also play a promotional role. Usually, product labels mainly include: the name and address of the manufacturer or seller, product name, trademark, ingredients, quality characteristics, quantity of products in the package, usage and dosage, serial number, storage precautions, quality inspection number, production Date and expiry date, etc. It is worth mentioning that labels printed with colorful patterns or physical photos have obvious promotional effects. 2. Packaging marks are graphics, text, numbers and their combinations printed on the outside of the transportation package. There are three main types of packaging signs: transportation signs, indicative signs, and warning signs. Transportation marks, also known as marks, refer to geometric figures, specific letters, etc. printed on the outer packaging of the product that reflect the consignee and consignor, destination or transit place, part number, batch number, origin, etc. Numbers and short text, etc. Indicative signs are signs made with eye-catching graphics and simple text for some products that are easily broken, damaged, or deteriorated based on the characteristics of the product. Indicative signs instruct relevant personnel to pay attention during loading, unloading, handling, storage, and operations. Common ones include "this end is up," "fragile," "handle with care," "lift from here," etc. Warning signs refer to special words printed on the transportation packages of dangerous goods such as flammable goods, explosive goods, corrosive goods and radioactive goods to indicate warnings. Common ones include "explosives", "flammable goods", "drugs", etc. 3. Conception Conception is the soul of design. It is difficult to formulate formulas such as fixed conception methods and conception procedures in design creation. Creation mostly progresses from immaturity to maturity. In this process, it is normal to affirm or deny some, modify some or add some. The core of the idea lies in considering two issues: what to express and how to express it. To answer these two questions, we need to solve the following four points: the focus of expression, the angle of expression, the technique of expression and the form of expression. Just like in combat, the focus is on attacking the target, the angle is the breakthrough point, the technique is the tactic, and the form is the weapon. If any of these links is not handled well, all efforts will be wasted. Edit this paragraph The importance of packaging design in products Today, with the rapid development of the market economy, the most talked about marketing is brand packaging, channel planning, and product launch. Searching for relevant marketing keywords on the Internet will reveal a lot of information. The intensity of market competition can be seen, but when the market competition reaches a certain stage, the role of some marketing details will be highlighted. Losing points in marketing details may affect the overall planning. Product packaging design is the most important aspect that cannot be ignored. One of the important steps. I remember that a Japanese friend gave me a gift more than ten years ago. I was deeply impressed when I saw such exquisite packaging for the first time. I thought it must be something special at first, but he was just It is a piece of cake, but the wrapping paper is beautifully printed. It uses three layers of wrapping paper. The content on the wrapping paper is a hand-drawn description of the cake making process. Uncovering a layer of wrapping paper is like completing a production process, until the process After peeling off the last wrapping paper, what you see is the white and smooth finished product - cake. Putting aside his excessive waste, I have seen and eaten too many cakes in China, and the packaging is very simple or even without packaging. However, this cake made me realize from the packaging how hard it is to get cakes and how important they are. The product value naturally makes me cherish the cakes in my hands. I can't bear to eat the cakes. I still keep the wrapping paper until now.

The packaging design of many domestic products in China is designed by professional artists. The starting point is from the perspective of aesthetics. Beauty...>>

Question 6: What does packaging design include? Packaging design refers to the selection of appropriate packaging materials and the use of ingenious craftsmanship to design the container structure and packaging beautification and decoration for packaged goods.

For detailed instructions, please see baike.baidu/view/106922

I hope my answer can give you some help!!

Question 7: Brand packaging and products What are the differences between the visual images? 1. Brand image. The importance of a brand image is conceivable for enterprises, because any company that wants to achieve success needs to consider its own brand image, which highlights the importance of brand image. Here, the design needs to be taken into consideration. When you choose a brand image, you need to consider how to let everyone know the brand through the visual image. If the design can be in place, then customers may see your The design can think of the brand image of the company, which is very powerful. 2. The impact of the page. When you are browsing a page, what you need to consider is why you like this page. Therefore, it is not difficult to see how important it is when your page has impact, because your page has It is attractive and impactful enough to make users stay here and leave after simply browsing. For example, I see a page that is a flash image page. If you put enough effort into it, and match it with harmonious videos and exquisite picture designs, then this page will make you feel very comfortable and even give you some belonging and nostalgia for the product. . In other words, if you want to attract users, you'd better make your page impactful and make them linger on your page. This is what you need to do most. 3. Harmonious color matching and fonts highlight the product style. In Sun Chen's eyes, the color matching of a website is absolutely important. You must have seen some single-page promotions related to schizophrenia. Some pages have cracks, grays, etc. It is not difficult to see that this page , the design was carefully considered, and the importance of this color matching was truly taken into consideration. Such a single page will create a sense of impact and oppression. This page would look great with the right fonts, and different tones to highlight different page themes. For example, if you want to design a solemn and mysterious image of a woman, then it is best to use the purple color system, because the purple color system can well reflect nobility, elegance, depth, maturity, and sanctity, and is very appropriate for women. of. In addition, if you want to highlight life, growth, peace, and public welfare, you can use green, because green symbolizes the breath of nature. In fact, when choosing a color tone, you can discuss it with several designers, go deep into the essence of the product, and understand what color it needs most. Only after you go deep into the product can you know what the most suitable promotional tone is. Highlight the style of this product. 4. The content understands important-simple-important, giving the entire page a sense of hierarchy. When many designers are making pages, there will be a situation where they add content according to the copy the planner has given, just like a child doing a jigsaw puzzle, as long as a page is put together. . In fact, after studying design for so many years, you should know that design is not that simple. It is not just copying and pasting it in. If it is really that simple, how come there are so few good designs? Generally speaking, for design In other words, the most critical content of the page should be placed at the beginning of the page. Often, many designs miss the key points. Therefore, it is best to use Important-Simple-Important to design this page. This will make your page very layered and clearly distinguish between important and simple. At the same time, it is very helpful for users to browse. If you design it well, users will follow your page to browse step by step. 5. Add illustrations to make the entire page more beautiful. This happens to many designs in illustrations. After the entire page is done, I suddenly find that there is a white space in a place. I don’t know what to put it in. I have been thinking about it for a long time and I can’t think of it. So OK, just put a picture to fill it. Next, in fact, this happens for the same reason when we browse many pages. So, if you fool a picture, the user will just close the page in a hurry.

Therefore, with reasonable illustrations, your page will be more beautiful. I remember that a few years ago, there was a kind of article that attracted a lot of attention. It was a beautiful picture, coupled with sad text, making the page very beautiful. I remember that I felt sad after reading it, and it reminded me of all kinds of things. The past has a good impact on your memory. In fact, the illustrations of the article are the same as the page. If you want to retain real users, you must make the page carefully. 6. Icon design makes your page closer to perfection. Icon is an icon format, used for system icons, software icons, etc. The extensions of this icon are *.icon, *.ico. Common software or icons on the Windows desktop are generally in ICON format. Many designs do not pay special attention to Ic... >>

Question 8: What content should the logo on the product or its packaging contain? Article 27 of the "Product Quality Law" stipulates: Products or The markings on the packaging must be authentic and meet the following requirements:

(1) Have product quality inspection certificate;

(2) Have the product name and manufacturer marked in Chinese Name and factory address;

(3) According to the characteristics and usage requirements of the product, if the product specifications, grades, names and contents of the main ingredients need to be marked, they should be marked accordingly in Chinese; consumers need to be informed in advance , it should be marked on the outer packaging, or relevant information should be provided to consumers in advance;

(4) For products with a limited use period, the production date and safe use period or expiry date should be clearly marked in a conspicuous position; < /p>

(5) Products whose improper use may easily cause damage to the product itself or may endanger personal or property safety shall have warning signs or Chinese warning instructions.

Question 9: What are the types of carton packaging? Hello! We are an e-commerce platform for e-box printing and color box printing, and we are happy to answer your questions.

There are many types of packaging, with a wide range of materials, methods, and uses.

1. According to materials, it is divided into paper packaging, plastic packaging, metal packaging, glass packaging, wooden packaging and packaging made of other materials such as linen, cloth, bamboo, rattan and grass;

2. According to function, it is divided into industrial packaging that performs transportation, storage, and circulation functions, and commercial packaging that serves as a promotional or advertising function for consumption;

3. According to packaging form, it is divided into individual packaging , inner packaging and outer packaging;

4. According to the packaging method, it is divided into waterproof and moisture-proof packaging, high isolation packaging, rust-proof packaging and anti-static packaging. Water-soluble packaging, anti-UV packaging, vacuum packaging, insect-proof packaging, buffer packaging, poly packaging, antibacterial packaging, anti-counterfeiting packaging, nitrogen-filled packaging, oxygen-depleting packaging, etc.;

5. Classified according to packaging contents: Food packaging, mechanical packaging, pharmaceutical packaging, chemical packaging, electronic product packaging, military supplies packaging, etc.;

6. According to the degree of softness and hardness of packaging, it is divided into hard packaging, semi-rigid packaging, flexible packaging, etc.

Question 10: What information needs to be included on product packaging 1. Product quality inspection certificate;

2. Product name, manufacturer name and address in Chinese;

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3. According to the characteristics and usage requirements of the product, if the product specifications, grades, names and contents of the main ingredients need to be marked, they should be marked accordingly in Chinese; if consumers need to be informed in advance, they should be printed on the outer packaging Mark it, or provide relevant information to consumers in advance;

4. Products with limited use period should clearly indicate the production date and safe use period or expiry date in a prominent position;

5 . Products that may cause damage to the product itself if used improperly or may endanger personal or property safety shall have warning signs or Chinese warning instructions. It is difficult to attach labels to naked food and other products due to their characteristics