Hongxing Erke is a brand in China. Hongxing Erke is headquartered in Xiamen City, Fujian Province. Xingerke Industrial Co., Ltd. was founded in June 2000 and is headquartered in Xiamen. At present, it has developed into a large sportswear enterprise integrating R&D, production and sales with nearly 30,000 employees.
Hongxing Erke not only has many specialty stores in China, but also has many specialty stores abroad. Hongxing Erke has always brought consumers a relatively sunny lifestyle, showing the passion and happy emotional atmosphere that the brand wants to convey, and also inspiring the positive energy of young people.
Introduction:
Hongxing Erke is a low-end brand. From its establishment in 2000 to now, the development of Hongxing Erke has also changed from prosperity to decline. Since its listing in Singapore in 2005, it has developed rapidly and developed unique marketing methods.
In terms of brand development, Hongxing Erke has always been committed to discerning market needs and listening to the voices of consumers. Youth, fashion, and sunshine are the lifestyles that ERKE has always advocated. Sunshine is the core concept and represents ERKE. Unique optimistic brand attitude. Hongxing Erke uses its sharp vision, beautiful artistic atmosphere, keen sense of fashion, and aggressive but not perverse expression to adapt to changes in trends and improve consumer experience.
Reference for the above content? Baidu Encyclopedia—Hongxing Erke