London boy, mid-range.

Boy is a British street fashion brand, its full name is BoyLondon, and its Chinese name is London Boy. Founded in 1976, the brand is known for its iconic design styles such as bold graphics, oversized T-shirt cuts and the eagle logo.

Design style: boy London boy’s design style is mainly simple tailoring, focusing on bright colors and interesting styles, and also incorporates many illustration elements. Its iconic patterns such as the eagle trademark and the wide T-Shirt tailoring are the unique features of the brand. This design style not only reflects the trendy attributes of the brand, but also satisfies consumers' pursuit of personalization and fashion, so it is mid-range.

Market positioning: Boy London Boy's market positioning is more inclined to young people and fashion-conscious groups. Its price is relatively close to the people, so it is easier to be accepted by the public. At the same time, the brand also often cooperates with various fashion elements, cultural events, etc., further enhancing its influence and competitiveness in the market.