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How to determine whether trademarks are identical

To determine whether trademarks are identical, we should first determine whether the designated goods or services belong to the same or similar goods or services; secondly, we should consider the shape, sound, meaning, and overall form of expression of the trademark itself, based on the relevant The general attention of the public is used as the standard, and the method of overall observation and comparison of the main parts is adopted to determine whether the trademark marks themselves are the same. Specifically, they are divided into the determination of the sameness of word trademarks, the determination of the sameness of graphic trademarks and the determination of the sameness of combined trademarks. 1. Identical word trademarks Identical word trademarks mean that the trademarks are in the same language and have exactly the same composition and order of words, which can easily cause the relevant public to misunderstand the source of the goods or services. If there are slight differences between two trademarks due to the difference in fonts, capitalization of letters, or the arrangement of words in horizontal or vertical format, they will still be determined to be the same trademark. 2. Identical graphic trademarks Identical graphic trademarks mean that the trademark graphics are basically visually indistinguishable and can easily cause the relevant public to misunderstand the source of the goods or services. 3. The combined trademarks are the same