Sportswear brand logo refers to the part of a sportswear brand that is recognizable and easy to remember but cannot be described in words, including symbols, patterns or obvious colors or fonts, also known as "brand logos" .

The sportswear brand logo and the sportswear brand name are both elements that constitute a complete sportswear brand concept. The sportswear brand logo itself can create brand recognition, brand association and consumer brand preference, thereby affecting the quality of the sportswear brand and the customer's sportswear brand loyalty.

Sportswear brands are created based on the brand’s behavioral classification.

International representatives are: NIKE, Adidas, etc.

The more successful domestic representatives are: LI-NING, ANTA, XTEP, etc.

The sportswear brand logo is the imprint of their company brand. The sportswear brand logo also represents the image of the sportswear manufacturer and is an important symbol and logo of the sportswear brand in the minds of consumers.