Hua Xizi was born in Hangzhou, China on March 8, 2017. It is a makeup brand with the concept of "Oriental makeup, nourishing makeup with flowers".

The "flower" in Hua Xizi refers to the use of flowers to nourish makeup, and "Xizi" refers to the West Lake and Xishi. These two words are taken from Su Dongpo's poem "If you want to compare the West Lake to the West Lake, the makeup will be lighter and thicker." It’s always appropriate to wipe it.” Xizi is also the honorific title for Xishi, the first of the four beauties in ancient China. The Hua Xizi brand hopes that Chinese women will be as beautiful as Xizi, no matter whether they wear heavy makeup or light makeup.

Hua Xizi was born on the banks of the beautiful West Lake in Hangzhou. It is a niche cosmetics brand. "Oriental makeup, nourishing makeup with flowers" is its brand concept. Hua Xizi explores the wisdom of thousands of years of ancient Chinese beauty treatments, and focuses on the skin characteristics and makeup needs of Oriental women. With flower essences and Chinese herbal ingredients as the core, and using modern makeup manufacturing techniques, Hua Xizi develops makeup products that are healthy, skin-nourishing, and suitable for Oriental women.

Huaxizi’s brand positioning

First of all, Huaxizi’s positioning is to focus on providing high-quality cosmetic products. Whether it is liquid foundation, lipstick, eye shadow, facial mask, facial cleanser, etc., Huaxizi uses natural ingredients and selected raw materials as the basis of its products, pays attention to product quality and effect, pays attention to product details and meticulous research and development process, and strives to make Each product meets consumer needs and brings beauty and confidence.

Secondly, Huaxizi’s positioning is to focus on user experience and service. Whether online or offline, Huaxizi is committed to providing users with a convenient and high-quality shopping experience. For online shopping, Huaxizi's official website provides detailed product introductions and instructions for use, making it easier for consumers to understand and choose products that suit them. For offline shopping, Huaxizi's counters are equipped with professional beauty consultants who can provide personalized makeup suggestions and purchasing guidance according to customers' needs, allowing consumers to better choose and use cosmetics.

Reference for the above content: Baidu Encyclopedia-Hua Xizi