The meaning of the trademark VOLVO in Latin is rolling forward, and in China it is also derived as rolling money. The transliteration of Volvo in Cantonese is rich, so the wealthy businessmen in Guangdong who knew about Volvo cars in the early days habitually called them rich, hence the name. Volvo has a very profound knowledge in automobiles. It has made many achievements in the research and development of convertibles in the early days, so it can also deserve the title of rich man.

Rich people sound very rich, but in fact, in the eyes of Chinese people, they are very earthy, just like a child whose nicknames are Ergou, Cuihua, Fugui, etc. Maybe it can be used as a nickname, but when it comes to the international market, it will be considered not up to par by others, so Volvo changed the name from Regal to Volvo.

Other car brand aliases

1. Mercedes-Benz

Mercedes-Benz has always been a representative of luxury brands in people’s eyes, but with the gradual decline of its entry-level models, Tan, buying a Mercedes-Benz has become not so far away. Its English name is Mercedes-Benz. In Hong Kong, where English is highly popular, people are accustomed to calling Mercedes-Benz "Pingzhi", while Taiwanese call it "Benz".

2. Subaru

Subaru is a branch of Fuji Heavy Industries Co., Ltd. (FHI) specializing in automobile manufacturing. Its Roman pinyin is Subaru. At first, the Chinese called it Fuji, but with the changes of the times, the name gradually changed. People in Hong Kong and Guangzhou currently call it "Broom Man".

3. Jaguar

Jaguar is a British luxury car manufacturer. The car logo shows the image of a leaping "jaguar", which is regulated in some areas. It's called Jaguar. But in Hong Kong, China, people actually call it "Jijia", and Jaguar's gentlemanly sentiments have been shattered to pieces.