Due to the development of the Internet, more and more merchants are selling on e-commerce platforms. Many people have begun to seize the opportunity to sell their own goods on e-commerce platforms. Among them, second-hand trading platforms occupy a large proportion. proportion. However, an investigation by a reporter from Xinhua News Agency found that there are sellers on some platforms openly selling expired food, fake wine and packages, pirated online courses, online game gift pack codes and other items. Some staff even condone and encourage the sale of counterfeit goods in order to develop "paid members" of the platform.
On the Xianyu platform, a seller told reporters that a box of seventh-generation Wuliangye liquor only costs more than 100 yuan. When asked by a reporter whether the wine was genuine, the seller said, "If you want genuine wine, go elsewhere." There are also sellers selling Wuliangye liquor produced in 1985, saying that "58 yuan per bottle, free shipping for the whole box, single bottles can be shipped" and assured reporters that "things are as shown in the picture, you can rest assured." An agent of a well-known liquor brand told reporters that the current normal price of a bottle of Wuliangye liquor produced in 1985 ranges from 5,000 to 10,000 yuan. The two bottles of this liquor bought by the reporter for more than 100 yuan were undoubtedly fake.
On the Zhuanzhuan platform, "Feitian Moutai" liquor is sold for only 300 yuan per bottle. The seller told reporters that the product is "high imitation liquor, not authentic." There are also sellers selling expired milk powder, expired snacks, etc. The reporter saw a seller selling expired infant milk powder in bulk on the Zhuanzhuan platform. A bucket of expired milk powder for infants aged 0-6 months was priced at 50 yuan per barrel, and a bucket of expired milk powder for infants aged 12-36 months at stage 3 was sold for 20 yuan. There are already transaction records.
Pirated online courses, online game gift pack codes, etc. are also traded in large quantities. Reporters saw on the Xianyu platform that many popular courses such as VIPKID Children’s English were recorded and resold in bulk at low prices. On the Zhuanzhuan platform, gift pack codes for games such as QQ Speed ????mobile games, which should be obtained through in-game extraction, are sold for 35 to 50 yuan per piece. The reporter found that some sellers have an average daily shipment volume of several Between ten and more than one hundred copies.
In addition, there are sellers who resell empty bottles, packaging boxes, handbags, etc. of genuine products on second-hand platforms. Empty brand milk powder cans, high-end eye cream bottles, famous wine bottles and empty boxes. There are countless similar incidents. The reporter found that these items, which were originally prohibited from trading because they were classified as high-risk fake products, are now very popular on the platform.
Industry insiders believe that behind the relevant chaos are poor supervision, improper marketing, insufficient protection and other reasons.
Platform supervision is easily bypassed. According to the reporter's review, platforms such as Xianyu and Zhuanzhuan have regulations on prohibited areas for product release, such as: drugs, medical devices, etc. are prohibited from being released; food and other information that requires qualification access, including infant food, milk powder, health products, etc. It is strictly prohibited to publish; it is prohibited to publish and trade any items that infringe the intellectual property rights of others; it is prohibited to publish and sell fakes, high-risk goods, etc., and the sale of expired food, fake and inferior goods is also strictly prohibited by relevant laws and regulations, but relevant Items are still openly traded.
In response to frequent disputes, the Xianyu platform has successively introduced Sesame Credit and Taobao user levels, formulated the Xianyu Convention, and issued relevant management specifications. A "Xianyu Small Court" has also been established, hoping to resolve disputes through the number of votes cast by users within a certain range and meeting certain conditions. However, the reporter learned that the effect is still limited.
In addition, some platforms have insufficient self-inspection capabilities for counterfeit sellers, and users have criticized the failure of counterfeit goods to be taken off the shelves for a long time after being discovered. "It is very difficult for Xianyu to judge and supervise high-imitation goods. Some merchants have also registered trademarks. We cannot handle it. We can only make a detailed analysis based on factors such as the quantity and price of the goods. It is best to let the court make a decision." Alibaba Legal Affairs personnel said.
The development of the Internet is not only an opportunity, but also a challenge. When enterprises develop, they also face the threat of many fake goods. Because there are many people on the trading platform, it is not very convenient to manage, such as related work. As the staff said, some merchants of counterfeit goods have already registered their trademarks. Therefore, one of the ways for enterprises to avoid counterfeit goods is to try to register all the category trademarks of their own trademarks. Registration of all categories is the best protection for trademarks.