Trademark authorization is divided into two types based on source.

The first is the authorization of a big-name trademark, which can be used for OEM sales or to open a specialty store or specialty store on the corresponding online platform.

The second type is ordinary trademark authorization, which is mainly used to enter online sales platforms. Let’s mainly talk about the functions and pros and cons of the second type.

Ordinary trademark authorization is basically for use on major platforms. There are advantages and disadvantages to authorizing a trademark;

The advantage is that authorizing a trademark can save costs and you can obtain the trademark at a lower fee. The right to use is used to enter the online platform. The disadvantage is that licensing a trademark does not save the effort of purchasing a trademark, and the licensing fee is actually not low. The cost of licensing several times is more than buying a trademark, and a trademark can be authorized to be registered on multiple platforms. If multiple platforms are considered, the cost-effectiveness of licensing is It's relatively low.

Here are some points that need to be paid attention to when authorizing trademarks:

Be sure to confirm the trademark status before authorizing a trademark. Do not use inferior trademarks just to save money. If you cannot enter the platform, you will be blocked. Hack your own company.

To authorize trademarks, you must find a reliable and larger platform with guaranteed security.

Please pay attention to the time limit of the authorization contract and actively renew it when it expires. Don’t take big risks just to save a little money.

If you need to use a trademark for a long time, it is recommended to apply for your own trademark directly. There is no time limit and it will be beneficial to later development. You can resell it when you no longer need it.