1. Celebrity planning

1. Use the heroes of the enterprise to create heroes. The first type is the founder of the enterprise; the second type is the entrepreneur who revitalizes it.

2. Use corporate situational heroes.

3. Use celebrities

2. Famous product planning

Famous product planning means using top products to promote corporate brands. Use one product as a breakthrough point, focus on solving key problems, improve quality, increase visibility, and then drive the brand image of the entire enterprise. Famous products can be products or services.

3. Famous places

Famous places use the objective advantage of geography to promote the core competitiveness of the brand. Famous places include:

1. Natural geographical advantages;

2. Economic geographical advantages;

3. Human geographical advantages.

4. Mingmen

Mingmen means that the overall success of the company drives the success of the brand. With this famous company, any other products they release in the future will be "loved".

Extended information

"Five degrees" refers to popularity, reputation, positioning, popularity and loyalty.

1. Positioning to determine the breakthrough point for brand growth. Choose the growth point of the famous brand and determine what the company is famous for and from what angle.

2. Popularity, this is a necessary condition for a famous brand. A famous brand must have high popularity in order to become a "well-known trademark".

3. Reputation, this is the foundation of a famous brand. Reputation includes a series of system operations that satisfy customers such as quality, taste, service, decoration, transportation, after-sales service, etc., in order to gain praise from consumers.

4. Visibility, this is the goal pursued by the famous brand strategy. Visibility refers to the probability of how many people in the market name their products and services.

5. Loyalty. Loyalty refers to the probability of the public’s lasting choice and support. In competition, among many brands, this is the ideal state for a famous brand.

Baidu Encyclopedia - Four and Five Degrees Strategy