The Tmall store transfer will be accompanied by the trademark transfer. Because whether it is an individual household or a company, the trademark must be bundled with it. Once your business license is transferred, the trademark will also be transferred at the same time.

First, the issue of ownership of the Tmall trademark.

Generally, trademarks can be divided into two types: personal ownership and company ownership. If the Tmall trademark is under the name of the company, then during the transfer process of the Tmall online store, the trademark can be transferred with the company, because the holder of the trademark belongs to the company, whether before or after the transfer, there is no change. If the Tmall trademark is under an individual's name, then when transferring, the relevant trademark owner must be contacted for negotiation. If the trademark owner agrees to the transfer, then you need to go to the Trademark Office to submit a personal Tmall trademark transfer application. After preliminary review, Review and other steps to complete the transfer. But in most cases, when Tmall store transfer activities are carried out on third-party platforms, the store and trademark are generally transferred together. There is a very small chance that one will be transferred and the other will not be transferred.

Second, the trademark is between the TM mark and the R mark.

The TM mark indicates that the trademark has been applied to the National Trademark Office and there is a "Notice of Acceptance". This only tells the public that the TM mark is used as a trademark for goods or services, thereby avoiding the TM mark. When the subject graphics or words are used by the public, it serves as a proof of use of the trademark and enjoys the priority right of use. The difference between the R mark and the TM mark is that it is a registered trademark mark, which means a registered trademark registered and approved by the Trademark Office. It is protected by law and has trademark characteristics such as exclusivity. The TM mark may not be registered, but the R mark is a registered trademark. Although some TM marks may not be registered, the TM mark can prevent others from filing repeated applications. It only means that the holder of the trademark has priority to use it. In this regard, official Tmall transfer personnel pointed out that during the transfer process, the prices of stores with TM labels and R labels may also be different.

Three, the issue of TM bid and R bid margin.

Under the same conditions, the deposit of an R-standard Tmall online store is 50,000 yuan cheaper than that of a TM-standard one. This is the advantage of the R-standard. What is important is that if the TM bid fails to apply for an R bid, the TM bid cannot apply to become an R bid again, but can only remain a TM bid. Therefore, everyone should also consider the possibility of this issue when transferring Tmall stores, because the prices of Tmall stores with TM labels and Tmall stores with R labels are also different.