In fact, she is more like a female general than a goddess. She is an iron horse, looking at the sword with a torch, standing quietly in front of people, fighting with the enemy with a sword, giving a lazy smile behind her, but it has made people's mouth rise.
Here, her life is lifeless. She pulled rickshaws, worked hard, saved money to build a shabby little house and sold rice tofu for ten years until she was in her fifties. Even she feels that life seems too much.
In the past ten years, the storm of history has enveloped the sky. Outside the mountains where she lives, China is surging.
When she walked ten miles with a big basket on her back to buy rice tofu raw materials, and then came back with 70 or 80 kilograms of raw materials, the bus conductor pushed her down on the grounds that the basket occupied space, but she had a big fight to carry it all the way home. She doesn't know that in distant China, China's nationalist entrepreneurs are confronting the foreign enterprise corps that came in with the WTO with a brand-new attitude, causing heavy casualties and spilling economic history.
At the time of life and death, in front of the powerful and destructive foreign legion, they were ragged and covered in blood, but they never gave in.
TCL CEO Li Dongsheng stood up tragically: "We can't watch the national industry lose. Don't fight at this time, when will you wait? "
Ni, a tough and resolute soldier, didn't talk nonsense and changed Changhong's purpose to "Changhong takes the country's prosperity as its own responsibility".
Zhang Ruimin of Haier said, "Even if you die, Haier will die to the last one."
The most energetic of these nationalist entrepreneurs lived to the old age and finally survived.
These gradually forgotten national brands rarely mention 1995' s tragic and proud Normandy campaign.
Tao Huabi has gone through all this history, but for her, it's like a heavenly soldier fighting in the clouds, which has nothing to do with her. Her feet are still deeply stuck in the soil. The only thing she can do is to live the present meticulously.
In order to sell rice tofu, she concocted some Chili sauce, but no one came to eat rice tofu immediately after the Chili sauce disappeared, and she found that the vendors around her were crowded with customers who actually used the Chili sauce bought from her.
Tao Huabi instinctively smelled business opportunities. Just because her "old godmother" never advertises doesn't mean that she really has no business wisdom. She gave her own hot sauce to the driver for free. Under the word of mouth of truck drivers, the name of "Longdongbao Laoganma Chili" spread like wildfire in Guiyang, and many people even drove from afar to buy her hot sauce.
1996, she stopped selling rice tofu, borrowed two houses from Yun Guan Village Committee in Nanming District, and set up a Chili sauce processing factory. Because of the preferential treatment for poor students for many years, she was called "Laoganma" by the students, and the brand was simply called "Laoganma".
A new business empire was born in such a cramped way. But she jumped up and was just a small businessman.
It was also in this year that history changed again. Negroponte defined the future world with "Internet age", and China kept up with the new industrial revolution keenly.
This time, the distance between China and the world is finally close enough to hear each other, and the whole world is re-imagining China.
She constantly struggled with all kinds of imitations, even after winning the lawsuit of Laoganma Liu, the first registered Laoganma trademark, she went down in history and became one of the classic cases of intellectual property rights in Beijing High Court for ten years.
Tao Huabi said, "If we compromise, another group of people will come back and the situation will get worse. One should not give in when in trouble. If you want to fight, you must win. "
Is it difficult? It's hard. However, there is no success without going through hardships. If it's just childish, who wants to stand under the wind and rain?
In this way, she insisted on the standard and stable taste of Chili beef for more than ten years. Laoganma's business map has gradually changed from grass paper to grand plan, and her son resigned to help her manage it. She gradually has a family-style business model, with more varieties and sold to further places.
But she still insists on herself, and the economic circles love to discuss her three strange things: no loans, no listing, and forever cash transactions.
This makes modern entrepreneurs surprisingly persistent, but for her, it is simple wisdom: "Without pressure, there is no motivation." Do it yourself, you know the pressure is on your shoulders, and you know how to work hard. I will try my best to do it in a down-to-earth manner, so that it can last for a long time. "
This is the wisdom that China people grow from the loess, which is always simple and straightforward and always effective.
Therefore, knowledge level is not the only factor that determines success, but the ability to learn knowledge is the decisive factor. Honest management and hard work will make you a winner in life ~