A good-looking car logo should be simple, easy to remember, and have a meaning. However, if the car itself is expensive, even if it has a fancy car logo, we may think it looks good.

A good-looking car logo should be designed concisely. Car logos are a very important way for consumers to understand the car brand, and they must be easy to spread. To facilitate communication, it must be concise and easy to remember. Shandong Normal University has a paper "Thinking about Trademark Design from the Perspective of Ecological Aesthetics", which is mentioned above.

If a trademark design only focuses on color and visual impact, it can bring temporary sensory pleasure. However, exaggerated colors and diverse colors are contrary to the original simplicity and aesthetics of the trademark design. Just like: mooncakes, first of all, have to be delicious, but now everyone only cares about the packaging of mooncakes.

I also found a paper at Chongqing University, "Research on Automobile Logo Based on the Principle of Visual Perception", which made statistics, and the result is this. Among domestic and foreign automobile logos, simple geometric logos account for the largest proportion, followed by letter logos.

Basically, they are as simple as they come. For example, Mercedes-Benz, Audi, Toyota, Renault, etc. all use simple geometric figures to make their car logos, which are easy to remember. Many domestic manufacturers, such as BYD, Chery, and Great Wall, also take the simple route.

There should be symbolism and meaning behind it. In addition to being simple, a good-looking car logo should also be meaningful. German psychologist Lipps believes that the cause of aesthetic activities is the person himself, the self that feels joy or pleasure when seeing opposite objects. It's like: a piece of marble is meaningless in itself.

But if you turn it into a pillar in an ancient Greek temple, it will look majestic, energetic, and powerful. It turns out to be just a marble stone. In other words, a good-looking car logo should be symbolic and meaningful, so that people can associate it with it and make it look better.

Jilin University has a paper on "Research on Automobile Logo Design". Take Maserati's trident as an example: when I see this trident logo, I think of the extremely powerful weapon of Neptune, the god of the sea, in Roman mythology. You can think of the spirit of unity and courage among the three founders of Maserati. Let’s not talk about whether the meaning is correct or not. Anyway, we feel that it seems to have some background, and we will feel this way.

Some domestic car companies imitate foreign car logos, but people think they don’t look good. One of the reasons is that there is no symbolism behind them. It only imitated the "form", not the "god". I found a paper in the "Education and Teaching Forum" journal, "Criticism of Domestic Automobile Logo Design". The evolution of domestic car logos is much monotonous compared with the evolution of foreign car logos.

Even the earliest designs imitated or copied the logo designs of major foreign brands of cars. Without its own style or its own historical story, the car logo is not recognizable enough. This is like: with the copycat mobile phones from the very early days, you took out the apple and put a pear on it, which was called "Pear Phone" or "Tomato Phone". No one thinks it looks good, only the apples look good there.

"Automotive Business Review" magazine, together with three other automotive media, conducted a survey covering 8,000 people across the country and found that 66% of the respondents felt that the logos of domestically produced cars just don't look good. Whether a car logo looks good or not is also related to other factors. In addition to design factors, whether a car logo looks good or not is also related to other factors, such as the price of the car itself and the social environment.

How to say this? Related to cars, car logos are actually a type of symbol. Nanjing Normal University found a paper "Research on "Image Language" from the Perspective of Semiotics", as mentioned above. Former Soviet linguists Lebezin and Golovin pointed out that symbols refer to signs with certain representative meanings and are the material carriers of social information.

Symbols include at least two parts, one is: the material carrier of spiritual externalization, and the second is: having an external form that can be perceived. Material materials and spiritual meaning are unified and inseparable.

Just like saying: a rose is not just a flower, it is used to express love. When you see roses and give roses to others, can people think: "Hey" Confession, courtship, that's it, the two are one.

Behind the car logos also represent different brands of cars, some of which are very expensive and luxurious, and can represent social status. These attributes will also be attached to the car logo. Like Bentley and Rolls-Royce, when you see this kind of car logo, you will think of words such as nobility, luxury, social status, etc. After all, it is awesome, right?

In fact, this thing is the sensory bonus brought by the representative meaning behind the car logo. Even if it's like Land Rover and doesn't have a logo and just writes "RANGE ROVER" on the front of the car, we might still think it looks good. Many times it is: we think it looks good because it is expensive.

Take the Porsche logo as an example. In fact, it is not simple at all. It is quite gaudy: a horse, an ear of rice, and it is divided into four grids, right? But this does not prevent it from becoming a "good-looking car logo" in many people's minds. Even if the car logo on the wheel hub cap is black and white or color, he said: "It will cost 3,000 yuan more." Some people are willing to spend this money.

Related to the social environment. In addition, the social environment will also have an impact on whether the car logo looks good or not. I also found an article in "Journal of Tsinghua University", "Objects and Scope of Design Art Research" which states: Design art has the characteristics of comprehensive, cross-cutting and contingency.

New science and technology, inventions, materials, lifestyles, social needs, social concepts, art forms, etc. will all have an impact on design art, and the same is true for car logos. In different periods, there are different car logos that people think look good.

For example: The custom in the Tang Dynasty was that fatness was considered beautiful, which is different from now, right? If I had weighed another 100 pounds, I would have been a handsome guy in the Tang Dynasty, right? If I were to weigh another 100 pounds now, people would tell me that I would have to go to the hospital.

So, some car companies, even if their car logo design is already quite good, will still make fine-tuning from time to time. For example: Volkswagen changed the original 3D effect to a flat design; Toyota also changed the color of the big characters "TOYOTA". So in general, a good-looking car logo should be concise, easy to remember, and also express some symbolic meaning. If the car itself is expensive, we will all think it looks better no matter what brand it is on.