Forever

Speaking of Forever brand bicycles, this is an independent brand that makes Chinese people proud, and behind a successful brand, there must be a successful logo design. Below we Let’s briefly trace the history of this logo design.

In 1940, the bicycle brand Forever had its first logo design. The logo design was a circle with an upper and lower semicircle inside. I don’t know if this logo design was intended to incorporate Tai Chi’s logo design concept in the initial conception.

The 1942 logo design was based on the 1940 logo design, with some European logo design elements added. It can be seen from this that Forever Bicycles positioned itself as a world-class brand at that time.

From the perspective of current logo design, the logo design from 1943 to 1949 did not have much market appeal.

Since 1951, the forever bicycle brand seems to have had a brand strategic awareness. It can be seen from its logo design that they want to highlight the word forever and continue it.

Until 1957, this logo design was regarded as a glorious beginning in the process of permanent brand logo design. The entire logo design cleverly connected the word "forever" with the appearance of the bicycle. It has outstanding professional characteristics and good recall points. More importantly, he will live forever.

Phoenix

The history of Shanghai Phoenix Bicycles can be traced back to my country’s first bicycle dealer, Tongchang Bicycle Shop, in 1897. The old Phoenix Bicycle brand was founded in January 1959. . In 1958, 267 small factories in Shanghai merged to form Shanghai Bicycle Factory No. 3, the predecessor of Phoenix Bicycle Factory. At that time, Shanghai Bicycle Factory No. 3 still operated bicycles under the "Chuchuang" brand. Since the "Chuchuan" brand trademark is in the shape of a gear and cannot express a beautiful meaning, we focused on creating a new brand and trademark.