The overall significance of enterprise localization is as follows:

It is not only conducive to the products produced by foreign companies to better meet the needs of local consumers, but also conducive to the cross-border operations and development of foreign companies. Overseas repatriation saves costs. This not only integrates local social culture, but also effectively avoids local society’s resistance to foreign capital to a certain extent. It also ensures the economic security, employment stimulation, management reform and acceleration of international integration of the host country.

Extended information

The development of enterprise localization

1. Product localization

Local brands that launch their own products in the country, It can better adapt to the demand characteristics of the local market and seize potential business opportunities.

2. Localization of marketing methods

Put a particularly important position on integrating dealers and strengthening terminal markets. Mastering sales channels will make it easier to win in the competition.

3. Localization of human resources

Use local talents to promote production management. This will provide obvious competitive advantages, which can greatly enhance public recognition and improve corporate influence and product competitiveness. .

4. Localization of research and development

Opening R&D branches to compete for domestic outstanding talents and technology is more strategic than investing in a single hard target.

In order to fully integrate production, marketing, management, personnel, etc. into the host country's economy, multinational companies generally conduct a series of integration through comprehensive surveys and understanding of the local actual economy, culture, living customs, etc. sexual adjustment.

Reference: Baidu Encyclopedia: Localization Strategy