The "Niuniu" brand enjoys a high reputation in the baking industry in Hubei Province. It has been successively rated as "Top 20 Private Enterprises" in 1998, "Major Development of Private Economy", and "Hubei Province's Sixth Consumer Satisfaction Award" Unit", won the "Quality and Reputation Product of the Eighth China Mooncake Festival", and "Kongming Cake" was rated as a national specialty pastry; the company was awarded the "Title of Excellent Private Enterprise in Xiangfan City"; in 2002, it was rated as "Hubei Province Famous Trademark" and "Top Ten Cake Shops in the Country"; in 2002 and 2003, it was rated as "Advanced Employment Unit" for two consecutive years; in 2003, it was also rated as "Excellent Private Enterprise in Hubei Province".