In October 21, Sony of Japan and Ericsson of Sweden each invested 5% to form Sony Ericsson Company, and merged their mobile phone businesses. Named "Sony Ericsson". After 27, the rise of smart phones, Sony Ericsson did not follow up in time, resulting in serious losses! In February 212, Sony Ericsson was acquired by Sony and renamed as "Sony Mobile Communications", becoming a wholly-owned subsidiary of Sony.
mainly pricing strategy. During the period of Sony Ericsson, there were still many classic models, such as K3k75k8, W8W81 and so on! Sony Ericsson's mobile phone is very recognizable, fashionable in appearance and lively in color matching. In the era of non-smart phones, the JAVA performance of Sony Ericsson's mobile phone is very strong! Taking pictures is also one of the best! The following photos are the reasons why w81 shooting
didn't become popular in China, except for the lack of publicity in specialty stores and some known complexes, which were more expensive than other mobile phones at the same time. In addition, at that time, people generally thought that mobile phones were only used for making calls, and other functions were not important! 1 background
Figure: Sony Ericsson Water Drop Trademark
Sony Ericsson T12, T68, T618, W55 and K7 are all like a mark, which will be engraved in the hearts of Sony Ericsson fans forever. Today, I haven't seen a better boot animation than Sony Ericsson, and I can name almost all models.
Picture: Sony Ericsson T12
Sony Ericsson more than ten years ago, just like Apple now, is even more attractive to young people.
from the establishment of Sony Ericsson in 21 to the disappearance of its brand in 212, Sony Ericsson experienced the process of growth myth and brilliant death in just 1 years.
I think the industry trend is the fundamental reason for its success and failure. If you grasp it well, you will succeed; if you don't grasp it well, you will die. 2 Myth Begins
Picture: T68 with external camera
In 21, Sony Ericsson launched its first color-screen mobile phone T68 in China, which has a blue-and-white color matching appearance, built-in storage space, supports MMS, can be upgraded to support external camera shooting, and has powerful multimedia functions.
Picture: T618 is a must-have for trendy men and women
In 23, Sony Ericsson made persistent efforts to launch T618, the Shenji No.1, with a mixed appearance of red and black, 65, color screen, built-in camera and multi-directional rocker operation, which was standard for trendy men and beautiful women at that time.
Figure: The strongest camera S7
In 24, S7 went on the market, with the price of 6+, and it existed like an emperor. Top-level configuration, it is the first million-pixel CCD camera phone in China, with a 2.3-inch 26,-color TFT screen and a rotatable screen. At that time, no camera phone on the market could compete with it.
By 24, Sony Ericsson had basically entered the first camp to compete with Nokia and Motorola in the China market. 3 in full swing
Since 24, Sony Ericsson has launched a number of Walkman music phones.
Figure: The strongest music mobile phone W55
Walkman mobile phone W55, Gensonnie's music advantage, has been carried forward on Sony Ericsson mobile phone, and Sony Ericsson has been unable to meet its rivals in multimedia playback since then.
Picture: The wave burst into red. W98
The W98 music mobile phone was subsequently launched. The sultry red color really killed all parties.
Figure: UIQ intelligent machine P1
Figure: WM intelligent machine X1
At the same time of launching music mobile phones, Sony Ericsson has also launched a variety of smart phones, from Saipan (UIQ) system to Microsoft WM. 4 Declining
The decline of Sony Ericsson began with the rise of Apple and Android.
Since 27, Apple has developed rapidly, gradually squeezing the market share of other smart phones and traditional function machine manufacturers.
with the rise of Android system, a number of early-warning manufacturers such as HTC, Samsung and Huawei have grown.
But at this critical moment, Sony Ericsson fell behind.
Figure: Android E16
first wavered on Saipan and WM systems, and then stopped on the mobile phone with Android system. It was not until 21 that the first Android phone E16 was launched, which was two years later than other manufacturers such as HTC. It was not until 211 that the Sony Ericsson brand was about to disappear that it decided to start a comprehensive transformation of the Android system.
In addition, in the critical period of the transformation of the mobile phone market: the transition period of functional machines and smart phones (28-21), Sony and Ericsson held different opinions on the management candidates, which led to the failure of the company's leadership to form a unified development strategy and internal debates. The tide of smart phones is vast, and if you don't advance, you will retreat. In hesitation, the tail is too big to drop, and it is hard to return.
Figure: There is much to be summed up by following the trend:
Trend is king, success is Xiao He, and failure is Xiao He.
Sony Ericsson's rise is due to the development trend of multimedia mobile phones, while Sony Ericsson's death is due to its failure to adapt to the development trend of mobile Internet. Take advantage of the trend, there is much to be done, go against the trend, and gradually decline.
The disappearance of Sony Ericsson's myth is the result of its failure to adapt to the trend of mobile Internet development, vacillation, slow action and rigid system in the era of the rise of smart phones, and its eventual disappearance is an expected outcome.
There was a mobile phone brand called Love, but the reason for its disappearance was very simple. It was a joint venture brand, which was later acquired by Sony and changed into Sony mobile phones. Sony Ericsson
The full name of Sony Ericsson mobile phone is Sony Ericsson, and its English name is Sony Ericsson. It is a joint venture brand of Sony and Ericsson, with each party holding 5% of the shares.
Sony is a Japanese company and Ericsson is a Swedish company. Both companies have a long history and each has its own mobile phone products.
At that time, faced with the fierce offensive of Nokia and others, both companies felt a little overwhelmed. he is my brother hit it off and set up Sony Ericsson mobile phone in October 21, which is called Sony Ericsson for short in China.
the logo is a small green ball, which officially becomes a flowing liquid, and it is very recognizable.
whether in the early functional machine era or the later Android smart machine era, this company introduced many excellent models, which were also recognized by a large number of users.
I once bought a Sony Ericsson LT18i, but it's useless now, but I still keep it at home and can turn it on.
By 211, this brand came to an end. Sony spent 1.5 billion euros to acquire 5% of Ericsson's shares and moved its headquarters to Tokyo.
at this point, after 1 years of seeking love, it is completely over! In the early stage, Sony kept the green ball until the LT29 mobile phone, and Sony completely gave up the ball logo. Shanzhai brand-Sony Ericsson
In addition to the authentic Sony Ericsson, there is also a Sony Ericsson mobile phone on the market, but it is a small brand shanzhai product.
Take Sony Ericsson m6 as an example, the price is very cheap, only a few hundred dollars.
However, the configuration is very poor, and it is far worse than Redmi Thousand Yuan Machine. However, it has many advantages, such as flashlight, loud speaker, large font, detachable battery, etc. It is very suitable for use as an elderly machine.
it can be seen that this brand is still very clear about its positioning! Summary
As the top three mobile phone brands in the world, Sony Ericsson still has many amazing models. But its life span is too short, only ten years!
at present, there is no new Sony Ericsson mobile phone on the market.
question: there used to be a mobile phone brand called Sony Ericsson, but why did it suddenly disappear?
Answer: "Sony Ericsson" is short for Sony Ericsson.
Sony Ericsson, established in October 21 with 5% investment from Sony Corporation of Japan and Ericsson Corporation of Sweden, mainly produces mobile phone products.
So, it's really not a fake brand, it's a brand made by an international giant together with another international giant. Why do you do this?
Ericsson itself is one of the top five suppliers of communication equipment in the world, but their mobile phones began to decline around 2. At that time, Sony also wanted to make mobile phones, but it was inexperienced. At the beginning of 21, Ericsson took the lead in outsourcing mobile phone manufacturing among the major mobile phone manufacturers in the world. Sony saw it, and then cooperated with Sony Ericsson to form a mobile phone company with the capital contribution of * * *, each holding 5% of the shares.
Ericsson was responsible for manufacturing, while Sony was responsible for design and sales. At that time, it was a giant. What happened afterwards?
when I was in the function machine, my love was quite good. After all, the domestic mobile phone was really not strong at that time. Moreover, their sales can also rank first in China. However, after 27, suppressed by the rise of smart phones in the market, the functional phones produced by the company gradually lost the market, and the company's operation slipped into the quagmire of losses step by step. In October 211, Sony paid Ericsson 1.5 billion euros (US$ 1.47 billion) to buy Sony Ericsson from Ericsson.
On February 15th, 212, Sony Mobile Communications Company was established. Since then, Sony Ericsson has died and officially withdrawn from the market. Therefore, Sony Ericsson mobile phone should have become a Sony mobile phone and become one of Sony's sub-departments. Of course, Sony's mobile division is really not high in the group because of this reason.
after quitting the mobile terminal business, Ericsson focused on the mobile communication network and professional services in the communication market. That is, concentrate on being a communication equipment supplier.
why did Sony Ericsson mobile phone disappear
1. the positioning is unclear, and it is not high or low.
compared with domestic mobile phones with high cost performance, the configuration of the same price is lower.
2. Ignore the big market in China.
in addition, the release time and time to market of Sony Ericsson products have been too long. At the time of listing, it was first launched by South Korean Samsung manufacturers and LG through neutral.
3. Hard hacking technology, but not debugging well, poor experience.
I found that many people confuse "Sony Ericsson" with "Sony Ericsson". "Sony Ericsson" is a mobile phone brand jointly owned by Sony and Ericsson, with each holding 5% of the shares. And "Sony Ericsson" is a domestic mobile phone brand. Although it is not a cottage, it is basically a reputation of "Sony Ericsson". In the past, many people found it troublesome and called Sony Ericsson Sony Ericsson Sony Ericsson Sony Ericsson Sony Ericsson. Therefore, some people in China registered the Chinese trademark of Sony Ericsson Mobile Phone and really launched many mobile phone products.
Because "Sony Ericsson" and "Sony Ericsson" are easily confused by consumers, Sony Ericsson sued "Sony Ericsson" in 28, but it seems that it was dropped in the end. This has also led many users who intend to buy Sony Ericsson mobile phones to buy Sony Ericsson mobile phones by mistake.
people's impression of Sony Ericsson mobile phone should still stay in the era of function machine. I remember my dad had another slide phone of Sony Ericsson, but I can't remember the model clearly, but it felt quite cool at that time. Because compared with Motorola, Sony Ericsson's slide phone is often thinner and more exquisite in appearance, probably because it is 5% "Japanese".
However, since 27, due to the development of smart phones such as Apple iPhone, Sony Ericsson's function machine business has been suppressed, and it has been worse every year since then. By 211, Sony and Ericsson finally decided to separate. Sony paid Ericsson 1.5 billion euros and acquired all the shares in Ericsson's hands. Ericsson launched. At this point, "Sony Ericsson" became "Sony Mobile".
So "Sony Ericsson" didn't disappear, but it was called "Sony" under a different name. Later, the Xperia series of mobile phones launched by Sony were very popular, such as the very classic Xperia XZ.
However, due to the fierce competition in the smart phone industry and the high price of Sony mobile phones, the market share of Sony mobile phones has also shrunk extremely in the past two years. Not only are there not many Sony phones in China, but even the sales of Apple phones are the highest in Japan.
Sony has not launched a new mobile phone this year, and many netizens are wondering whether Sony Mobile will go bankrupt. As a result, "the daily closure of Sony mobile phones" has become a stalk in the mobile phone circle.
interestingly, Sony Ericsson's Sony Ericsson "Sony Ericsson Mobile Phone" has not closed down before, and new phones of this brand can still be found in JD.COM and Taobao. However, unlike Huawei and Xiaomi, Sony Ericsson mobile phone, which started as a "famous brand", has not become a mainstream brand in China, and its products are mainly cheap 1-yuan mobile phones. Coupled with the dissolution of Sony Ericsson, the popularity of "Sony Ericsson" has also been greatly reduced in China. This incident also tells us that although the famous brand of shanzhai can take shortcuts, it still depends on the real skill to succeed in the end.
tell a simple story!
Once upon a time, there were two mobile phone manufacturers, one was Sony in Japan and the other was Ericsson in Sweden. Both brothers were mixed in the mobile phone industry! Ericsson, especially in Sweden, has been doing well, even before 2, it was the leader of the mobile phone industry! Even Liu Tianwang and Rosamund Kwan will come to advertise: I will fight for my career and never give up on you ... I will know later that I only have you in my heart! Fire spread all over China!
At this time, Sony, the Japanese younger brother, is really a younger brother in the mobile phone industry, but the mobile phone he made is really not good, and it is LOW, miserable and hard to sell ... Sony's younger brother is also worried! There is no place to play with a skill!
In 2, Ericsson, which was in full swing, produced a mobile phone called T28, a familiar name, right? This mobile phone is good in everything, except for its poor quality. It sells well, but its reputation is extremely miserable. To say that T28 is equal to the explosion of Samsung's NOTE 7 before, the product thundered, and the whole world was in an uproar ... At that time, everyone hit Reservoir Dogs! Ericsson, once a big brother, completely stepped down from the altar! Sales fell and fell again! Coupled with the lag of 3G, Ericsson has also changed from a big brother to a younger brother!
well, as soon as the two younger brothers thought about it,