In the clothing market, we can often see the goods of major brands, including Hailan House, Red Bean, Jinba and Seven Wolves, and you can't believe the low prices. Some of them are cut, some are not cut, and the original tags are complete. So why do these big brands of clothes appear in non-manufacturer channels?

As everyone in the clothing industry knows, the brand premium ability is relatively high, and the profit is considerable. One of the biggest problems in the clothing industry is inventory. Every brand company faces the pressure of inventory, and a large inventory means a decrease in profits. Therefore, every brand company has a large amount of clothing inventory to deal with.

label cutting is a kind of protection for brand manufacturers to their own brands and brand prices. As we all know, the price of branded clothing in counters and specialty stores in shopping malls is thousands, and its price includes the brand (trademark) value. It's hard to say how much the brand value adds to a dress. It may be ten times or twenty times the cost, as long as someone recognizes it and buys it. Refers to the removal of clothing trademarks. Cut-label clothing is generally produced by the out-of-season products of brand clothing. There is no difference between the fabric, workmanship and texture of the clothing and the real brand clothing, just because the style was last quarter or a few quarters ago, it was taken out for clearance. So the price is much cheaper than the original price.

At the same time, cut-label clothing is the main channel for inventory sales. It is found that in the past two years, the tail goods of Hailan House have flooded, because there are too many foundries in Hailan House, and the foundries will handle the unqualified products or returns to the tail goods market. In fact, it doesn't matter whether the bid is cut or not, but the most important thing is to recover the funds. At present, there are quite a lot of cut marks for Shanghai Lan House, Red Bean and Yalu Jinba in the market. Many people will think that since the cut marks are cut, they are basically fake and fake. In fact, this is often not the case, because the cut clothes are very cheap, more than 2 yuan, more than 3 yuan, do you think this price still needs to be faked? And generally, people who make clothes are repeat customers, and now they want to do business once. Well, this kind of people will never develop long and will not develop much.