What is the right to use a trademark? How to buy the right to use a trademark?

Many companies have chosen to purchase the right to use trademarks, so what is the right to use trademarks, how to buy the right to use trademarks, and how much does it cost? What are the advantages and disadvantages of purchasing the rights to use a trademark? Next, you might as well follow Bajie editor to take a look.

1. What is the right to use trademark?

Trademark use right: also called trademark use license, that is, after the trademark is registered, the holder allows others to use it.

2. The process after purchasing the right to use a trademark

1. Sign a contract: The holder and the user sign the "Application for Registration of Trademark Use License Contract"

2. Prepare materials:

1) Trademark registration certificate;

2) Business licenses and identity documents of both parties;

3) Trademark authorization contract ;

4) Registration application form;

5) If entrusting another person or institution to act as an agent, a certificate of entrustment stamped with the official seal is also required.

3. Contract filing: Within three months after signing the contract, it should be filed with the Trademark Office. Only after passing the review can the user be able to use the trademark.

3. Advantages and Disadvantages of Purchasing the Right to Use a Trademark

Benefits:

1. Saving time: Registering a trademark basically takes about a year, and if there are some The problem can take up to two years, but purchasing trademark rights can be solved in as little as one month.

2. Cost savings: When the user purchases the right to use a trademark, it saves costs to a certain extent. If the trademark is well-known in the market, the user can get better results when launching products. If the trademark is not well-known in the market, the cost of purchasing the right to use it will not be too high.

3. Distinguish products: After using a trademark, consumers can distinguish products and understand that the products under this trademark represent what the company sells, thus improving the competitiveness of the product

Disadvantages:

1. Trademark withdrawal: If the trademark holder does not continue to sign the contract when the contract expires. Then the company cannot continue to use this trademark, which will cause the early publicity and promotion to be in vain, and it will be difficult to sell later products.

The above is what the editor of Bajie brings to you. What is the trademark use right? How to buy the trademark use right? related information. Whether you are a business or an individual, owning a trademark will be beneficial to your own development and create more value. However, licensing the trademark by purchasing the right to use the trademark has mixed benefits and losses for both parties.