Yellow Crane Tower cigarettes
Maotai wine
Jingdezhen porcelain
Great Wall wine
Tsingtao beer
These are all famous brands all over the world. . .
Do you have to make foreign products?
I know foreign ones:
England-the world football brand
Deutsche Bank
Bank of America
York International York
CBS
The classic Chinese cigarettes named after place names, Yellow Crane Tower, Maotai Liquor, Jingdezhen Porcelain, Great Wall Wine and Tsingtao Beer, are all famous brands all over the world. . . Does it have to be made in foreign countries? I know foreign countries: England-world football brand Deutsche Bank Bank Bank of America York International York CBS
Can place names be used as trademark names? Also, the names of administrative divisions at or above the county level or foreign names known to the public may not be used as trademarks. However, unless the place names have other meaning or are part of collective trademarks or certification trademarks; Registered trademarks using geographical names shall remain valid.
1. The Trademark Law stipulates that the following marks shall not be used as trademarks:
(1) identical with or similar to the national name, national flag, national emblem, military flag and medal of the People's Republic of China, and identical with the name of a specific place where the central state organ is located or the name and figure of a landmark building;
(2) identical with or similar to a foreign country's name, national flag, national emblem or military flag, unless it is approved by that country;
(3) The name, flag and emblem of an international organization are the same as or similar to those of an international organization, except with the consent of the organization or not easily misleading the public;
(4) identical with or similar to the official marks and inspection marks indicating the implementation of control and guarantee, unless authorized;
(5) identical with or similar to the names and symbols of the Red Cross and the Red Crescent;
(6) having ethnic discrimination;
(7) exaggerating publicity and being deceptive;
(8) It is harmful to socialist morality or has other adverse effects.
the names of administrative divisions at or above the county level or foreign names known to the public shall not be used as trademarks. However, unless the place names have other meaning or are part of collective trademarks or certification trademarks; Registered trademarks using geographical names shall remain valid.
Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks and certification trademarks; Trademark registrants enjoy the exclusive right to use trademarks and are protected by law.
a collective trademark refers to a sign registered in the name of a group, association or other organization for members of the organization to use in commercial activities, so as to show the membership of users in the organization.
a certification trademark refers to a mark controlled by an organization that has the ability to supervise a commodity or service and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the commodity or service.
2. However, the following marks may not be registered as trademarks if they have not been used and have obvious features and are easy to identify:
(1) Only the common name, figure and model of the commodity;
(2) directly indicating the quality, main raw materials, function, use, weight, quantity and other characteristics of the goods;
(3) lacking distinctive features.
3. Reproduction, imitation or translation of other people's well-known trademarks that are not registered in China is prohibited:
A trademark applied for registration of the same or similar goods is a well-known trademark copied, imitated or translated by others that is not registered in China, which may easily lead to confusion, so it is not registered and prohibited to use.
if the trademark applied for registration of different or similar goods is a copy, imitation or translation of a well-known trademark registered by others in China, misleading the public, which may damage the interests of the registrant of the well-known trademark, it shall not be registered and its use shall be prohibited.
Principles of Fiction
(I) Principles of Fiction of Trademark Names
In addition to meeting the legal requirements of trademark naming, the following principles should be followed:
1. Easy to recognize, read, understand, remember and write
The name of a trademark must be clear and concise first; Words should be easy to understand, and don't use difficult and obscure words; Use words with simple strokes, easy to write and print, and don't use ancient words and waste words with complicated strokes, which are difficult to identify or have been eliminated; Pronunciation should be loud and smooth, with musical aesthetic feeling, and it is necessary to avoid bending and writhing. In addition, the text of the name cannot be too long.
2. Grasp the characteristics and highlight the key points
The trademark name is very short and can only show the characteristics of a certain aspect of the product, so it is necessary to grasp the characteristics and highlight the key points. This kind of prominence, or focus on showing identity, such as "Guizhou Moutai"; Or focus on display technology, such as "ancient Chinese health essence"; Or focus on displaying materials, such as "double-sided needle toothpaste"; Or focus on displaying value, such as "diamond electric fan"; Or focus on showing utility, such as "Baili brand soap"; Or sketch an image, such as "white rabbit toothpaste"; Or express interest, such as "Xiyingmen Towel Quilt"; Or show style, such as "Princess Piano"; Or express product categories, such as "organic rice"; Wait a minute.
3. name and reality should be integrated to avoid self-contradiction
the name should reflect a certain feature of the commodity from a certain side, which should be related to the commodity to some extent, and there should be no phenomenon that the name and reality of the commodity do not match or the trademark Peugeot
damages the image of the commodity. For example, "Panther brand agricultural vehicle" and "Panther" show the strength of the vehicle, and the "Chrysanthemum" of the "Chrysanthemum" electric fan gives people a cool feeling, and the combination of name and reality is reasonable ... > >
The name "MURANO" of Nissan, which is famous for its brand name, comes from MURANO Island near Venice in northeast Italy, which is famous for its exquisite hand-carved glass products. Nissan expects to borrow the unique local innovative spirit and the artistic level cultivated in the past 1 years to symbolize this new SUV model that was unique at that time. Chinese name is "Loulan".
what are the advantages of naming products after place names? The advantages of naming land names: using the traditional specialties and resource advantages in consumers' impressions to win the trust and favor of consumers. To a certain extent, it can make the audience who contact the brand attack the beautiful association of the product. Secondly, this naming will naturally think that the product is a brand-name product in the minds of consumers, and there is a natural trust! For the knowledge of product naming in this respect, it is recommended to read "Product Brand and Management", which has detailed naming methods! I believe it is good for you!
Beijing brand, a car with a place name as its brand name
What brand is a watch named after a city?
Naming method of brand name of Shanghai brand 1. Standing naming method: It is true that a far-sighted commercial brand should be ambitious, and the name of a strong brand should be forceful and powerful, which is called "standing naming method". The standing naming method generally does not exceed three Chinese characters, and the length of English is generally not more than eight letters. The pronunciation presents a rising style, with loud and clear tones, boldness and momentum, and the industrial pronunciation is symmetrical in structure, which is full of lofty sentiments and the other mountains all appear dwarfs under the sky.'s literary charm. For example, Yangtze River, Great Wall, Changhong, Vanke, Zhengda, Pentium, Shanghai Shanda, Hunan Yuanda Central Air Conditioning, etc., have clearly defined the corporate values with lofty aspirations in the naming of brand establishment. Brand naming must be simple, take into account the legal principle of domestic trademark registration first, and it is best to measure it by the future development trend of whether to participate in international circulation. Today, with the increase of network communication, of course, we should also consider the domain name registration of Internet websites. SONY, CANON in Japan, LG and SAMSUNG in South Korea are all named in non-native languages. As the unity of company name and brand name, the products of these famous brands are popular all over the world, without changing their names by so-called localization and landing, which fully shows that these well-known commercial brands are ambitious at the beginning of their establishment. With the globalization of the global economy and the globalization of the market, this way of naming in Esperanto is worth learning from and referring to by local brands. 2. Awakening naming method: When naming a brand, it is called "Awakening naming method", which is clear about the industrial background, conforms to the characteristics of the industry, implies the implication of commodity attributes and service positioning, or clearly locks in the target group and coordinates with it. Microsoft Corporation of the United States, which almost monopolizes the computer operating system platform, locates its brand name in software; NetEasy Netease, brand naming is positioned on the network (Net) platform, and brand naming emphasizes a trend (more and more easy to use) and promised benefits. Awakening naming method should pay attention to avoid the same Chinese and English names in the market, and it is best to directly connect the brand with the target customers, so as to make the target group feel a sense of identity. Wife (oral liquid) is a kind of nutritional supplement (oral liquid for enriching blood for women) specially designed for married women. The brand name needs no too many words to describe, and you can know who its target consumers are when you listen to it. In addition, the main color of the brand is bright red, so the interest appeal is self-evident. Other brands that target the target group are: Good Boy (children's car), Wahaha (children's oral liquid), BusinessCom (business PDA) and so on. Of course, the connotation of a brand is not just a simple name, but also includes comprehensive elements such as quality, service, packaging and commitment, but the name of a commercial brand needs to be original, otherwise people will easily forget your name in the vast sea of people. 3. Taking advantage of the naming method: In the early years, Mr. * * * started by making ties, and the original brand was named "Golden Lion", but he couldn't afford it. Mr. Zeng was very puzzled: the quality and style of my ties are not worse than those of world-famous brands, and the price is not high, but why can't they be sold? One day, relatives and friends asked: Golden lion, golden lion, how unlucky, dead and lost, who dares to wear this kind of tie? In Cantonese, "lion" is homophonic with "corpse"; In Mandarin, "lion" is homophonic with "loss". Later, Mr. * * * kept the word "Jin" and changed the English Lion into the transliteration of "Lilai". As a result, the sales volume soared and the market opened up, making it a famous brand in China today: Goldlion. The names of many powerful brands, whether heard, spoken, read or written, can often arouse people's beautiful associations. Northerners say "good intentions" and Cantonese call them "good colors". Naming brands according to known and potential associations is called "taking advantage of the situation". This naming method of taking advantage of the situation should be clever, otherwise it will not only be easy to fall into the conventional pattern, but even bring unexpected negative effects to the brand. Once upon a time, many hotels/restaurants liked to use words such as "Fa", "Li" and "Hao" as brand names, and used established words such as auspicious, smooth and developed to express their meanings, but they often backfired and felt low-grade. A novel and unique brand name can turn ordinary products into attractive commodities, interpret beautiful artistic conception and bring happiness and good wishes to the audience at the same time. Every holiday, the red Coca-Cola will launch a festive cartoon image of Fat Ah Fu, which has always taken advantage of China people's good fortune and good luck. Inspired by this, Pepsi-Cola will launch a sentence: "I wish you Pepsi-Cola", and the brand and advertising language are perfectly integrated! Fujian Industrial Bank embodies "Prosperity" > >
naming methods of brand names (1) Hitachi, Toshiba, etc. are all examples of taking the corporate name as the brand name. (2) Named after animals and flowers. Naming animals and flowers with beautiful images can arouse people's attention and affection for goods and pursue some symbolic significance. Such as BMW brand cars, snow lotus brand sweaters and so on. (3) Naming according to the names of people and places. This kind of name either attracts consumers with the reputation of people and places of origin, or arouses people's imagination of goods with historical and legendary figures. For example, Zhang Xiaoquan scissors, Tsingtao beer, Yunyan and so on. (4) Naming products according to their manufacturing technology and main components, so as to arouse consumers' trust in their quality. Such as Erguotou wine and pearl oral liquid. Wait. (5) Named after auspicious words or commendatory words with emotional colors, so as to arouse people's goodwill towards commodities. If Fukang cars make people rich, Goldlion ties bring people a lot of money. (6) Named after invented words. Break the convention of expressing the meaning of commodity names with ingenious and meaningless words, and achieve unusually striking results. Such as Kodak film, TDK tape and so on.
I don't know what to ask about place names named after ethnic minorities. Is it named in a minority language?
Many in Xinjiang, Urumqi, Altay, Tacheng (Hetai, talba), Korla, Bayingole Autonomous Prefecture, Kizilsu Autonomous Prefecture, Bortala Autonomous Prefecture, Turpan, Kashgar (Kashgar), Aksu (Ake, Uyghur: white, Su, Uyghur: water), atushi, Tex County, Nilek. . .
There are many Inner Mongolia, such as Hohhot, Erdos, Hulunbeier, Bayannaoer, Wulanchabu, Xilin Gol League and Alashan League. . .
Heilongjiang also has Qiqihar (which means Daur grassland), Jiamusi (according to research, Jiamusi is Hezhe or Manchu) and Harbin (according to research, Harbin is Jurchen). . .