With the continuous development of the packaging market, the single transportation function of cartons has gradually transformed into the sales function. Consumers’ purchasing psychology and aesthetic concepts are also constantly changing. On the one hand, the requirements for the appearance and exquisiteness of packaging are getting higher and higher. , on the other hand, it also puts forward requirements for the environmental performance of products. Only by constantly developing and designing new products that meet consumer needs can we attract customers' interest and stimulate their desire to buy.

In today’s era of economic globalization, packaging and commodities have been integrated. As a means of realizing commodity value and use value, packaging plays an extremely important role in the fields of production, circulation, sales and consumption. Carton packaging directly affects consumers’ purchasing desire.

Packaging designers must be familiar with the characteristics of the morphological elements themselves and their expressions, and use them as materials to express the beauty of the form.

When considering the appearance elements of packaging design, it must also be understood from the perspective of formal beauty principles. According to the formal aesthetics of packaging design, combined with the functional characteristics of the product itself, various factors are organically and naturally combined to achieve a perfect and unified design image.

Successful packaging design must have the following 6 key points: shelf impression, readability, appearance pattern, trademark impression, and functional features.