Lancome's method of identifying authenticity:

1. Product number

Each Lanc?me product has a unique number (including Banzi). For example: Lanc?me Soothing and Moisturizing Eye Cream 802565, you can first go to the counter and copy down the number of the product you want to buy, and see if the product number you bought matches the number you copied down. If it's inconsistent, then I don't need to tell you and you know what's going on. If they match, please continue reading.

2. Look at the workmanship.

The color version of the product pictures on the LANCOME website is almost exactly the same as the real product. Basically no color difference. Lanc?me's products are very delicate. The rose on the lid of the lipstick bottle and other hard packaging is raised, not printed. And the packaging should be exquisite, especially the golden rose logo, which is very delicate and does not fall off with just a scratch like some sellers.

3. Smell. LANCOME's unique rose fragrance is easy to distinguish and has no other strange smell.

Extended information:

1. Lancome was born in France in 1935. It is a brand founded by Armand Petitjean. As globally known. Lanc?me is a high-end cosmetics brand that is involved in many product fields such as skin care, makeup, and perfume. It is mainly targeted at mature women aged 25 to 40 with higher education and income levels.

2. With his genius and sensitive sense of perfume, his persistent adventurous spirit, and his ambition to let French brands occupy a place in the global cosmetics market that was monopolized by American brands at the time, Lanc?me became the world's top cosmetics brand. History writes a beautiful page. A rose from a French castle has been blooming for sixty years with its temperament, amidst the unpredictable female psychology and the unpredictable fashion laws.

3. The name LANCOME comes from LANCOSME, a castle in central France. For the convenience of pronunciation, the "S" letter in the castle name was replaced with a typical French macron. And because there are many roses planted around the "Lancome Castle", it is full of romantic mood and the rose has become the symbol of the Lanc?me brand.

4. Brand founder Armand believes that every woman is like a rose, each with its own characteristics and posture. So the brand was named after the castle, and the rose became the brand symbol of LANCOME. Lanc?me's original trademark included symbols representing its three series: rose: representing the perfume series; lotus: representing the skin care series; and angel: representing the makeup series.

5. "The European beauty represented by Lanc?me is the most easily accepted by Chinese women because it is fashionable yet approachable; it is lively and has enough connotation."

Reference materials:

Baidu Encyclopedia? Lanc?me