Wine labels are signs and logos of wine, which are used to facilitate identification, convey information, and promote products. Wine labels are a kind of intellectual property and an intangible asset. They are an indispensable symbol for wineries to move towards modernity and expand foreign trade and international exchanges. Its design, printing and use have become a symbol of measuring the level of management and management of the brewing industry in a country or region. Therefore, some people say: the wine label is the wine’s business card and the wine’s ID card.

Like stamps, banknotes, sparklers, and cigarette labels, it is one of the top five graphic collections in the world. Each square inch of a wine label can reflect the politics, economy, history, culture, scenic spots, folk customs, etc. of various countries. Reflecting the changes of the times and the ups and downs of history. Wine labels are the business cards of wine and also a kind of paper artwork. It expresses different contents and themes with beautiful designs, different patterns, and different colors. Covers a wealth of cultural and artistic information. It conveys and expresses people's different thoughts, aesthetic tastes and emotional attitudes in different regions and times with different contents and forms. Chinese wine labels reflect five thousand years of history, including the Three Sovereigns and Five Emperors, cultural celebrities, historical events, traditional stories, etc., many of which are reflected on the wine labels. For example, on the label of Xuanyuan Tequ wine, there is a standing stone statue of Emperor Xuanyuan on the screen, with the four words "First Ancestor of Humanity" printed on the side. The main tone is yellow, combined with red and black, which looks solemn and solemn. ?