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Why is the logo printed on the back of Nike shoes?
Shoes are made of artificial leather.

The logo on the back of Nike shoes is printed because shoes are mainly made of different materials. The logo made of semi-canvas is mainly embroidered, and artificial leather can't be embroidered, only printed.

Format details of Nike shoes logo: Nike shoes logo is a sharp hook, perpendicular to the right side of the British U, and the following numbers are three points and one line, aligned up and down.