Born in 1964, Yuyao City, Zhejiang Province, graduated from Xia Lang Primary School. ** * party member. Professor of Shenzhen University and Huazhong University of Science and Technology (double employment), expert of brand China Alliance, postgraduate tutor of brand communication direction. Since 1979, he has successively studied and obtained a bachelor's degree in philosophy from Zhejiang University, a master's degree in economics from Fudan University, a doctor's degree in economics from Fudan University, and a postdoctoral degree in management from Fudan University. Engaged in consulting work 10 years, presided over the consulting planning of many large enterprises. He was once known as "Top Ten Planners in China", "Top Ten Planners in China in 2002" and "Person of the Year in China Advertising Industry in 2003". Customers include Changan Automobile, Delixi, Robust, Youngor, Tuopai, China Huazhong Electric Power, Blue Ocean (formerly Sanmao), Dongfang Communication, Shanghai Jinsui, Beijing Qumei, Fidelity, Yuli, Jinlun, Xianheng, Tianyi Hot Spring, Dragon Python, Hongqi, Sun, Chongqing Cigarette, Consistent Pharmaceutical, Ji Fa, Lisan and Grassland Xingfa. There are more than 87 large enterprise groups such as Xoceco and Anlifang, among which 19 brands are "China well-known trademarks" and 19 enterprises are industry leaders.