Abstract: A trademark is a microcosm of an enterprise’s own image created at the beginning. Trademark design refers to the creation of optimized trademarks using text or artistic means. Trademark design should meet customer requirements and follow the design points of being simple, unforgettable, timeless, versatile, and appropriate. When designing a trademark, you should also pay attention to avoid imitation and make it easy to recognize and remember, otherwise it will be difficult to form a brand effect. Next Let’s take a look with the editor. What are the basic requirements for trademark design?

1. Meet customer needs

The first thing to do before designing a trademark is to discuss the design concept and detailed pictures with your customers, which must be thoroughly understood. According to customer requirements, spend more time doing research. Gain an in-depth understanding of the client's business, industry, competitors and their trademarks. This way you can have a clearer idea of ??what concepts need to be implemented when designing your trademark. Once the concept is established, your actual design can begin.

2. Simplicity

When designing a trademark, you should focus on creating a trademark that is simple but rich in connotation, easy to identify and memorable. Of course, this doesn’t mean that having a complex logo design is necessarily bad.

3. Unforgettable

Whether a trademark is unforgettable is very controversial. There is no quantitative data to prove this. In fact, a simple and striking trademark is more likely to be unforgettable. Therefore, you should focus on designing a logo that stands out from the crowd of competitors and is simple at the same time. Only then will your design have the best chance of being memorable.

4. Timeless

Consistency inspires confidence. It is very exciting if a trademark remains unchanged for many years but can adapt to the trend. If you want to design a timely logo, you still need to focus on the key element of simplicity. In addition, you can use fashion trends as a tool to inspire your creativity, but don't just focus on the current moment, but also give your own creativity a place to use.

5. Universal

Trademarks must be universal. In comparison, the multi-functionality of a trademark is like the adaptability of a person. A trademark can be used on a 60-square-meter banner or printed on a small business card.

Also, when you want to design a versatile logo, it can be helpful to start with black and white. Make sure that no matter what color the client decides to use next, the characteristics of the trademark will not be affected. At the same time, more attention should be paid to the fact that the meaning conveyed by the image of the trademark is far more important than itself.

6. Suitability

If the positioning of the brand strategy is to define target customers, then you should also pay attention to this when designing the trademark. Whether a trademark can be close to target customers ultimately determines whether it can be remembered, so this is very important. If you are not lazy in the research part, you should know the social characteristics of the customer and the cultural personality of the country where the customer is located. By applying this information when designing, you can ensure that your logo attracts your target customers.

What should you pay attention to when designing a trademark?

1. Avoid imitation and follow in others’ footsteps. Imitation or partial imitation of other people's trademarks will cause your own trademark to lose its originality, and it will be difficult to approve your registration application.

2. When designing a trademark, full consideration should be given to ease of recognition and memory, but also attention should be paid to the fact that the text or graphics are too simple and lose their distinctive features.

3. The trademark must be coordinated with the packaging decoration design. The trademark cannot be designed as a button or placed in an inconspicuous position. The trademark should occupy a prominent and central position on the packaging, and the entire decoration design should be centered around the trademark. Do not overdo it. Otherwise, it will be difficult to play the shopping-guiding role of the trademark.