The national tide culture rises, but there are always some brands that decline. And BOY LONDON is one of them. Not long ago, it was found that the online flagship store of BOY LONDO hung a notice of closing the store and clearing the warehouse. This matter is actually helpless, and the brand will go downhill again. Suffered

Because the hero of the Tangshan beating incident was wearing an extremely flamboyant BOY LONDO costume, BOY LONDO's clothes were also affected, and even a picture far away from such people was widely spread, including people dressed in BOY LONDO costumes. Clearance sale

However, in December of 21, BOY LONDO had a clearance sale in the official flagship store, which clearly stated that the clearance sale would last for one month. However, people with a heart found that although BOY LONDO had a clearance sale, the price of a dress was not much reduced at all, with a maximum price of 1 yuan, which was reduced at the basic price of BOY LONDO brand clothes. The official flagship store is flat

and after the recent beating incident in Tangshan, the official flagship store of BOY LONDON has also been flat because one of the men is wearing the clothing of Boy London. In the Tmall flagship store of Boy London, if the customer sends some questions about the beating incident in Tangshan, as long as the keywords are involved, all the official flagship stores of Tmall will automatically reply: "Resolutely resist the violence and thank the consumers for their continued support to Boy London". And the quality of the official flagship store is not as good as before. Copyright problem

In fact, the online shop of BOY LONDON is closed and reopened, which is the copyright problem of the brand. First of all, there are too many knockoffs, and they often go to court. Moreover, the BOY LONDON trademark has two copyrights in China, namely "English version" and "Korean version". The two copyrights have been competing in China for decades until 217, when the Beijing Higher People's Court heard that the BOY LONDON trademark was owned by the British brand.

So, in the final analysis, BOY LONDON is not quitting the network, nor trying to do big marketing, but the brand itself has some problems. Whether it is copyright issues, shanzhai issues or price aesthetic issues, BOY LONDON has failed to catch up with our present era. BOY LONDON may have been very popular in previous years, and there are countless stars to speak for it, but now he has been going downhill in China, and more and more young people don't like this brand at all. Therefore, the incident is not marketing, nor is it quitting the network, but it is really helpless.