The scope of trademark protection in our country includes: 1. Protection from the review process of trademark registration applications; 2. Protection from the perspective of sanctioning illegal activities. The trademark law of our country protects the exclusive right of registered trademarks. 1. Inherent distinctiveness and acquired distinctiveness of trademarks. According to Article 9 of the Trademark Law, the trademark applied for registration should have distinctive features and be easy to identify. 2. The intensity of trademark protection should be commensurate with its distinctiveness and popularity. The size and intensity of the protection scope of trademark rights are closely related to the distinctiveness and popularity of the trademark. The stronger the distinctiveness and the higher the market visibility of a trademark, the scope of protection it can obtain. The wider it is, the greater the protection intensity will be; conversely, the narrower the protection range and intensity will be.

Legal basis

According to Article 9 of the Trademark Law, the trademark applied for registration should have distinctive features and be easy to identify.