I have never eaten it, but I have watched CCTV and it is said to be fake. CCTV's "Life" broadcast the program "The Myth of Fat-Absorbing Weight Loss" on January 6. The following is the content of the program.

I am 1.75 meters tall but weigh more than 200 kilograms. What should I do? Everyone's reaction must be two words - lose weight. This is the case for Mr. Yang from Xinjiang. After seeing an advertisement for a product called oil-absorbing base, he came into close contact with this product that claims to be able to lose weight. He believed the advertisement and a beautiful myth. What was the result?

Personally, I don’t think you should buy the kind of products that are advertised all over the place!!!

The oil-absorbing base is not a medicine and has a miraculous effect in losing weight

104 kg, every time I watch it At his current weight, Mr. Yang always feels uncomfortable. He is 1.75 meters tall, but weighs more than 200 kilograms. Because he is too fat, Mr. Yang cannot move very easily. In the winter of 2004, an accidental fall caused Mr. Yang's nerve damage. He could not open his left eye naturally and could no longer move his right hand and foot normally. During the treatment process, the doctor suggested that in addition to neurological rehabilitation treatment, Mr. Yang must also lose more than 200 kilograms of weight in order to regain his physical health.

Mr. Yang's main abdominal obesity is a veritable big belly. When I measured my waist circumference, it was already over 113 centimeters. Every time he buys pants, Mr. Yang needs to buy a special size with a wider waistline. Due to the injuries caused by wrestling, neither exercise to lose weight nor taking medicine to lose weight was suitable for Mr. Yang. So what methods can be used to make a big belly smaller? Mr. Yang began to carefully search for the one that suits him among the many weight loss products.

Ad content: No matter you are a man or a woman, no matter how ugly your general belly is or how difficult it is to lose weight, it is all because of these terrible and hateful intestinal oils that the protrusion of your belly is The culprit, quickly use oil-absorbing base, which is designed to absorb intestinal oil and flatten your belly.

Oil-absorbing base is specially designed to deal with intestinal oil and flatten the belly. These new terms and methods that have never been heard before deeply attracted Mr. Yang’s family. Mr. Yang, who likes to surf the Internet, also deliberately learns about the situation from oil-absorbing websites. Yes, the website also says that by absorbing oil in the intestines, the bulging belly can be restored and the slim waist can be restored. Such a good weight loss product must not be a weight loss pill, because Mr. Yang, who has nerve damage, cannot just take pills to lose weight.

Advertisement content: The oil-absorbing base is not a medicine, but a green food. Just like eating oatmeal, mix it with some milk and juice and eat it together. It tastes pretty good, really.

Looking at the advertisement for the oil-absorbing base, Mr. Yang and his family felt that this was a weight loss product specially made for him. Looking at the price, 32.8 yuan was cheaper than other weight loss products, so they bought a course of oil-absorbing base without hesitation.

Mr. Yang’s mother: The advertisement said it was very good, so we wanted to buy it for him so that he could lose some weight after eating it. Wouldn’t it be better?

I searched for it thousands of times, but suddenly I looked back and found that it was not far away. Oil-absorbing base, the name alone made Mr. Yang feel that he had lost a lot of oil in his body. After Mr. Yang bought the oil-absorbing base, he took two bags a day as required. He really hoped that all the excess fat in his body would be absorbed by the oil-absorbing base as soon as possible, so that his body could regain its former ease and agility. Ten days have passed, twenty days have passed, what is the effect?

It’s hard to get rid of a big belly, but obesity remains

Ever since he bought the oil-absorbing base, taking it twice in the morning and evening is the most important thing for Mr. Yang every day. Because what Mr. Yang hopes to achieve most is what is said in the advertisement. After taking the oil-absorbing base, the big belly will quickly become smaller.

Advertisement content: I have only been taking it for a week, and the meat on my belly has begun to soften, and it really feels like it has absorbed oil. The meat on my belly used to be I grabbed a handful of them, but now I can’t even squeeze them out.

Seeing how many people in the advertisement quickly regained their slim figure, Mr. Yang firmly believed that his big belly would also be slimmed down.

Time passed in a blink of an eye, and I finished one course of oil-absorbing base, but my weight didn't drop, and my waistline didn't change at all. Watching the advertisements for oil-absorbing bases on TV, Mr. Yang wondered if his belly was too big to lose weight easily. So, the family immediately bought two courses of oil-absorbing base for 40 days for Mr. Yang in Urumqi.

Mr. Yang’s mother: I said it didn’t have any effect. Our daughter-in-law said it might be that she hadn’t eaten it for a certain period of time, and the effect was not good if it was eaten for a short time, so she bought it again and ate it again.

From July 2005 to September 2005, in order to lose weight, Mr. Yang insisted on taking two packs of oil-absorbing base every day. Every few days, he also weighs himself and measures his waist circumference. Looking at his big belly, he believed that one day all the oil in his body would be absorbed by the oil-absorbing base, and he would be able to become thinner and slender like the advertisement said. But a full sixty days have passed, and Mr. Yang is full of hope for oil-absorbing products, but his belly still has not lost weight.

Mr. Yang: I just want to suck out the oil in my belly and shrink it a little bit. I have been taking it for two months. The advertisement said that it will flatten in 20 days. Just suck it out. After taking it for 60 days, my belly is still so big.

I finally found a weight loss product that suits me, and I take it as required every day, but no matter what, I can't achieve the weight loss effect as advertised. Looking at the advertisements for oil-absorbing products with so many successful weight loss people and so many flat stomachs, Mr. Yang didn’t understand. Could it be that the oil-absorbing products didn’t like him and refused to absorb oil?

Compared with the test, the oil absorption was not successful.

I took the oil-absorbing base for sixty days, but the oil in my stomach was still not absorbed. Can oil-absorbing base really absorb oil? Mr. Yang was a little suspicious, so he carefully studied the advertisement for oil-absorbing base. Among the ads for oil-absorbing bases, there is an oil-absorbing test for oil-absorbing bases.

Ad content: The oil-absorbing base can indeed absorb oil, and it can absorb intestinal oil. Pour the oil-absorbing base into the oil and see what happens. After five minutes, the oil-absorbing base begins to expand and absorb oil, and the oil really disappears. , and then look at the oil-absorbing base particles that have been saturated with grease. They have expanded five times.

Not only are there tests on TV commercials, but also in online publicity, there are also tests on oil-absorbing base particles. In order to verify the oil absorption of the oil-absorbing base, Mr. Yang decided to test it himself. Following the instructions in the advertisement, Mr. Yang added some cooking oil to the water cup, then added water and stirred it into oil and water. After that, Mr. Yang mixed half a cup of oil-water and half a bag of oil-absorbing base. The advertisement says that in just 30 minutes, all the oil in the cup will be absorbed by the oil-absorbing base.

After 30 minutes, the oil-absorbing base has indeed expanded a lot and has occupied the entire space of the cup. But if you look closely, the cooking oil in the cup is still visible and has not decreased.

Mr. Yang: The oil-absorbing base has expanded in volume. It does not absorb the oil. After its structure expands, it takes up this space, so it looks like it has no oil, but it is still there. There is a layer of oil floating on it.

Looking at the oil flowers that had not been sucked away, Mr. Yang felt a little strange. He couldn't help but think of the advertisement for the oil-absorbing base.

Advertisement content: It turns out that the unsightly belly is caused by intestinal oil. Can your oil-absorbing base absorb intestinal oil? Oil-absorbing base is a green food that specializes in absorbing intestinal oil.

According to the advertisement, this oil-absorbing base is specially designed to deal with the grease in the intestines. Is it possible that this oil-absorbing base does not work on salad oil? So Mr. Yang thought of doing another experiment.

Mr. Yang: Today I thought of using the oil in the belly of the chicken to try the effect of this oil-absorbing base. Because the oil in our intestines is also animal oil, and the oil in the belly of chickens, I think it should be relatively similar. Let's see if the oil-absorbing base can absorb this solid oil.

Mr. Yang put a piece of chicken fat into the cup, then poured a certain amount of oil-absorbing base and added some warm water. After 30 minutes, just like last time, the volume of the oil-absorbing base expanded and filled the glass, but the piece of solid chicken fat seemed to have remained unchanged.

Mr. Yang: After half an hour, the oil absorbing base has not melted away the oil in the chicken belly. I think it is impossible for it to eat this. After half an hour, it will be able to absorb the oil. Absorb the oil, and then drain it out

The oil-absorbing base is specially designed to deal with grease. What is said in the advertisement is true, and it has been verified by experiments. However, Mr. Yang also tested it as stated in the advertisement, but the result was that the oil-absorbing base could not absorb oil. Is this oil-absorbing base playing on the concept of oil-absorbing with consumers? What exactly is this oil-absorbing base, and does it really absorb oil as advertised?

There is no grease in the intestines

In the oil-absorbing advertisements, the main reason for abdominal obesity is that a lot of intestinal oil accumulates in the intestines, and the section shown in the advertisement is full of grease. Animal small intestines are even more shocking.

Advertisement content: There are so many oil bars, so many lumps and balls, let us weigh them. You will be even more surprised. When weighed on the spot, the intestinal oil is actually heavier than the intestines.

Look at the intestines full of grease, and then look at the oil-absorbing effect promoted by the oil-absorbing base. Such advertisements have indeed given many obese viewers the hope of losing weight. But why is this magical oil-absorbing base ineffective on Mr. Yang? Is there really that much fat in the intestines? In the eyes of experts, some of the claims in the ads are simply ridiculous.

Ma Gui'e, deputy chief physician at the Plastic Surgery Hospital of the Chinese Academy of Medical Sciences: The intestines contain some food eaten from outside, which needs to be digested and absorbed. Generally, your own fat is outside the intestines, that is, there is fat around the organs.

Experts told reporters that human body fat only exists under the skin, under the muscles and outside the internal organs. The intestinal oil mentioned in the advertisement does not exist in reality. There is no way the fat in the advertisement exists in the intestinal lining. The fat-filled intestine in the advertisement was actually just a prop used during the filming of the advertisement. So what is the oil discharged after taking the oil-absorbing base mentioned in the advertisement?

Ad content: I saw oil. There was a layer of oil floating on it. I rinsed it with water twice before it was washed away. I also saw oil. This oil-absorbing base can really absorb oil. .

Ma Gui'e, deputy chief physician at the Plastic Surgery Hospital of the Chinese Academy of Medical Sciences: Generally speaking, it must be food, because the function of the intestine is only to absorb fat, and there is no saying that it discharges fat.

The advertisement also said that after the oil-absorbing particles enter the intestines, they will expand five times to absorb oil and lose weight. However, experts point out that this statement has no scientific basis.

Gao Yuxia, a nutritionist at the Chinese Academy of Medical Sciences: Because when food enters the human body, it has to pass through the digestive tract, first the esophagus, and then enters the stomach. After this digestion process, it reaches the intestines. So when it reaches the intestines, how many times can it expand? I think this requires a lot of medical experiments before we can draw a conclusion. It cannot be achieved by saying five times or ten times out of thin air. I think this statement Not scientific.

In the advertisement, the oil-absorbing base is said to be an oil absorber, so is there such a magical thing that can absorb body fat after people eat it?

Ma Gui'e, deputy chief physician of the Plastic Surgery Hospital of the Chinese Academy of Medical Sciences: What can now suck out the fat in the body is our surgical liposuction, which involves making an incision through the skin and sucking out all the fat. It is said to be from the intestines. We have not seen this kind of drug that can directly remove fat from the body.

There are no oil-absorbing drugs, so where do the oil-absorbing foods come from? What exactly is an oil-absorbing base? If you take a closer look at the outer packaging of the oil-absorbing base, you will find the five small characters of DuoV glutinous rice secretly hidden under the three big characters of the oil-absorbing base. Then look at its batch number, Shiweijianzi 1999 No. 0497. After searching online, I found out that the real name of the famous oil-absorbing base is those five inconspicuous little characters, Duo V's Gluten Essence. Its health care function is only to improve gastrointestinal function and is suitable for people with constipation and high blood lipids. It is not the oil-absorbing weight loss advertised at all.

Li Ning, chief nutritionist at Peking Union Medical College Hospital: Judging from its ingredients, it is a cereal, a rind, and a germ as its main components. So judging from its claimed functions, it has general From the combination of these two functions, we think it should be an ordinary high-fiber cereal food, nothing special.

The lies exposed and transformed into falsehoods continue

A common health food that has not been approved to promote weight loss has been attracting consumers with its miraculous oil-absorbing effect for a long time. However, more and more consumers like Mr. Yang are questioning the oil-absorbing base, so the advertising of the famous oil-absorbing base has begun to quietly change.

This is an earlier advertisement for an oil-absorbing base. A woman appeared frequently in advertisements everywhere. The advertisement said that she successfully lost weight by taking the oil-absorbing base, but she seemed to have a transformation. Appearing under different identities and names in ads for oil-absorbing bases in different cities. Perhaps she was too famous. Amid skepticism, the woman who had successfully lost weight disappeared from the advertisement.

There is an even more beautiful halo gradually disappearing from people’s sight: earlier, the oil-absorbing base carried the American flag, and it was also a special product for astronauts, specially designed to deal with belly bulges. However, the "Life" reporter made a special trip to contact NASA's Johnson Space Center and the relevant Chinese aerospace departments. The results confirmed that they had never heard of "the oil-absorbing base extracted from the embryos of certain green plants." It’s not food specifically for astronauts either.

After the lie was exposed, the words "special products for astronauts" disappeared from the current advertisements, but on the small package of this gift, it changed to this statement: a must-have in aerospace food. Add substances.

Nowadays, the beautiful myth of weight loss is still going on. The temptation of "eating on the spot and seeing intestinal oil on the spot, eating every day and not seeing the belly" is still visible. There is no scientific basis for intestinal oil, oil absorption, and oil excretion. The concept is still packaging this ordinary health food.

Reference materials: reproduced from CCTV lt; lt; life gt; gt;

Here is another information for your reference!

One: Oil-absorbing "weight loss products" It's fake, everyone

Haci Group's "oil-absorbing base" weight loss product in Nanchang illegally advertises and confuses people's eyes 2005-8-3

Summer is recognized as the weight loss season. At that time, the advertisements for various weight-loss products were dazzling. In Jiangxi, the most popular advertisement was the "oil-absorbing base" that had just entered the market. Not only had its advertisements not been approved by the relevant departments, but the product contained ingredients in the advertisements. Expressing assertions or guarantees about product efficacy, and testifying for product efficacy in the name and image of consumers, violates the relevant management regulations on health food advertising of relevant departments.

■Publishing advertisements without approval

According to the "Interim Regulations on the Review of Health Food Advertisements" formulated by the State Food and Drug Administration, starting from July 1, health food advertisements will not be released without review.

Enter 7. In August, a product called "oil-absorbing base" produced by Haci Group launched a massive publicity campaign in Nanchang City, Jiangxi Province. An enthusiast who did not want to be named revealed to this reporter that "oil-absorbing base". "Based" did not comply with Article 10 of the "Interim Provisions on the Examination of Health Food Advertising" when publishing advertisements, which stipulates that "the name of the health food product, the health food approval number, the health food advertising approval number, the health food label, and the health food label must be indicated." "Suitable for the crowd", etc., which infringes upon the legitimate rights and interests of consumers.

In order to verify this person's statement, the reporter randomly checked the sales of "oil-absorbing base" in Nanchang on July 2 and July 9. Two advertisements were published in a certain media. The reporter did not find the information such as "health food approval number, logo, advertising approval number and unsuitable groups" that should be published in a prominent position.

So, has the "oil-absorbing base" advertisement been approved by the relevant departments? Li, the person in charge of the Jiangxi market for this product, evaded the truth when answering reporters' questions on the phone, saying that there was nothing wrong with the advertisement.

Subsequently, the reporter learned from the Jiangxi Provincial Food and Drug Administration that the advertising content of the "oil-absorbing base" product had not been approved and was published without authorization.

The name and image of medical institutions, academic institutions, industry organizations, or the name and image of experts, medical personnel and consumers to prove the efficacy of the product."

During the interview, the reporter found that in the advertisement for "Oil-Absorbing Base", a larger space was used to introduce two consumers named "Wang Li" and "Da Chao" who consumed the "Oil-Absorbing Base" magical effect. In an advertisement for "oil-absorbing base" released by a media in Nanchang, the reporter saw two photos of consumer "Wang Li", one comparing the effects "before losing weight" and "after 3 months". The caption of the picture was "Wang Li" The intestinal oil is sucked out, the belly is gone, and I am at least 10 years younger.” The main title of this section is "The intestinal oil is sucked away, and the body shape changes drastically", and the subtitle is "The female clerk in the provincial capital sucked away the fat belly, and her husband returned home in shock". In the two photos of the consumer's "Big Super", they are a comparison of the effects of "two months ago" and "two months later". The title of the article is "Beijing: Beer belly has become a girl idol", and the caption of the picture is "Look at my belly now."

When the reporter asked the "provincial female clerk" "Wang Li" which unit she belonged to, and what her address and phone number were, Li Mou, the person in charge of the Jiangxi market of "Oil Absorbing Base", was unwilling to give a positive answer at first , and then said, "I made a mistake, it's not from Nanchang, it's from Beijing." When the reporter asked why Beijing became a provincial capital? Li could never justify his explanation.

The product is said to be healthy and must not contain unverifiable so-called 'scientific or research findings', 'experimental or data proof', etc. It must not contain terms that are confusing with drugs, and must not directly or indirectly promote therapeutic effects. Or by promoting the effects of certain ingredients, or implying that the health food has the effect of treating diseases."

The reporter found that in the advertisements released by "Oil Absorbent Base", eye-catching slogans such as "results in 6 hours, oily stools can be eliminated in 12 hours", "smoking flat belly in 20 days" and other illegal propaganda can be seen everywhere. words. In the accompanying text of the advertisement, the testimonials of "Wang Li", "Dachao" and others were used to promote that "a large piece of my belly had recovered after one month" and "the belly was getting smaller every day during the two months". "Remarkable effects" such as "looking at least 10 years younger than before after 3 months".

According to enthusiasts, the "oil-absorbing base" claims to be "from the United States and is a new discovery of the U.S. Space Laboratory" and claims that "NASA has discovered that oil at high temperatures above 46.3 degrees north latitude This substance can be extracted from green plant embryos growing in soil, and can absorb intestinal fat 5-10 times its own volume. In the weightless environment of space, astronauts will suffer from constipation and abdominal pain. Rapid hypertrophy and continuous increase in blood lipids can lead to arteriosclerosis and coronary heart disease, which may threaten your life at any time. To solve this problem, NASA added an oil-absorbing base to the astronauts' food, which can not only deflate the fat belly, but also reduce the fat content. It can lower blood lipids, treat constipation, remove wrinkles and whiten skin, detoxify and nourish the skin..." These expressions enhance the persuasiveness of the advertisement and "prove" the advanced nature of its manufacturing technology. However, when the reporter searched for astronaut food information on NASA's authoritative website through various channels such as Baidu website search, he was unable to find information related to "oil-absorbing base".

Song Minggui, a staff member of the Trademark and Advertising Department of Nanchang Industrial and Commercial Bureau, said that today’s health food advertisements have some common problems. The first is illegal promotion of curative effects and selling health foods as medicines; the second is the enthusiasm for It claims to be "originating from developed countries such as the United States and Japan, and is popular and popular" in order to deceive consumers' trust. Judging from consumer complaints and investigations by industrial and commercial authorities, this statement is too mysterious, because most consumers are unable to understand the authenticity of this statement, let alone verify the research findings and dietary patterns of NASA and the like. Consumers must be cautious when purchasing such products. After all, health food is just a functional food and cannot have miraculous effects. (Editor Tang Wen)

China Consumer News