The business name can be different from the trademark name, or it can be the same. The trademark name is different from the enterprise name:

Enterprise name: It is the legal name of the enterprise registered with the Administration for Industry and Commerce, engaged in civil activities, assumed obligations, and enjoyed rights and interests.

Trade name: A distinctive sign that identifies certain goods, services, or the actual persons and companies associated with them.

Apply for a trademark and be protected by law. It is protected by law and must be approved by the my country Trademark Office. Both companies and individuals can apply for a trademark.

The relationship between company name and applied trademark:

A company can only have one registered name, but it can apply for multiple trademarks, that is, one registered name can correspond to multiple trademarks.

Applying for a trademark to register a company name is beneficial to publicity and application, but some company names usually cannot be registered as trademarks. Because the review of applying for a trademark will be much stricter than that of a company name.

In addition, the trademark name can generally be independent Chinese characters, graphics, letters, sounds, Chinese characters, letters, graphics, sounds, etc.

In fact, there is no need to worry about the inconsistency between the company name and the trademark name. After all, consumers are not sensitive to the consistency of the two in specific use. As long as the trademark is well promoted, the goods will sell equally well.