1. Comparison of the printing process differences of the front trademark paper

The real cigarette trademark paper uses dotted horizontal stripe light column paper, screen printing, and the Double Happiness brand cigarette fonts and the middle flower ball are embossed. The hot stamping process has an obvious uneven feeling when touched by hand, and there is an obvious grid pattern on the font strokes of Shuangxi brand cigarettes; the fake cigarettes are imitated and printed using high-definition scanning, and the fonts and middle flower balls of Shuangxi brand cigarettes have no uneven feeling when touched by hand. Double Happiness brand cigarettes have no uneven feeling when touched by hand. There is no obvious grid pattern in the font strokes. ?

2. Comparison of the anti-counterfeiting differences of the trademark paper on the back

The laser in the middle of the flower ball on the back of the real cigarette has a strong three-dimensional effect, clear layers, clear patterns, and the word "囍" is in the middle of the flower ball; The flower ball in the middle of the back of the fake cigarette has no three-dimensional effect, the layers are unclear, the pattern is blurred, and the "囍" characters are obviously deviated from the middle position.

3. Comparison of differences in trademark paper packaging on the back

The creases on the back flap of real cigarettes are flat and the oblique cuts on both sides are long; the creases on the back flap of fake cigarettes are uneven and there are oblique cuts on both sides. Noticeably shorter.

4. Comparison of the differences in the steel seals at the bottom of the small box

The steel seals on real cigarettes are dynamically printed by a machine. The overall steel seals are of different shades, uneven heights, unequal spacing, and the strokes are thicker; on fake cigarettes The steel seal is a manual static printing. The steel seal is generally shallow, and the strokes are thin and blurry.

Extended information:

Related history:

In 1906, two brothers, Jian Zhaonan and Jian Yujie, the fathers of "Double Happiness" and patriotic overseas Chinese, founded the second Nanyang Brothers Tobacco Company. In 2001, "Double Happiness" brand cigarettes came out. In an era of turmoil and personal misfortunes, the double meaning of happiness and wealth contained in "double happiness" touched people's deepest desires. Because of its high quality and low price, it became popular among the people. The great success of "Double Happiness" aroused extreme dissatisfaction among foreign tobacco manufacturers. In 1908, on the pretext that the outer packaging of "Double Happiness" was similar to the cigarettes they produced, they requested to stop selling "Double Happiness", otherwise they would be charged with the crime of counterfeiting an invalid trademark.

In 1909, the Jane brothers reorganized the company and launched "Double Happiness". It was in the same vein as "Double Happiness" in terms of taste, but it added a "red" that was loved by the Chinese people. It seemed like a simple change. It expresses "Double Happiness"'s tribute to and pursuit of traditional Chinese cultural preferences; its spiritual core of advocating happiness is also promoted in the external form of "red". Soon, "Double Happiness" conquered the market and became unrivaled in the limelight.